英国阅读社的阅读推广项目研究及启示  

Research and Enlightenment on Reading Promotion Programmes of The Reading Agency in the UK

作　　者：高彧[1] 任党利[1] 苗志超 GAO Yu;REN Dangli;MIAO Zhichao

机构地区：[1]西安建筑科技大学图书馆,陕西西安710055

出　　处：《科教文汇》2023年第18期41-44,共4页Journal of Science and Education

摘　　要：阅读社是英国开展阅读推广活动的领导机构之一,具有丰富的阅读推广实践经验,其开展的许多项目已经成为阅读推广的经典案例。该文介绍了英国阅读社开展的项目情况,分析和总结了其成功要素,指出其中可供我国开展阅读推广借鉴的经验:注重以读者为中心的理念;加强阅读推广的多方合作;持续开展及品牌化运作。The Reading Agency is one of the leading organizations engaged in reading promotion in the United Kingdom,with rich practical experience in reading promotion,and many of its programmes have become classic cases of reading promotion.This paper introduces the programmes carried out by the Reading Agency,analyzes and summarizes its success factors,and provides reference and inspiration for the development of reading promo⁃tion in China:Pay attention to the reader-centered concept,strengthen the multi-party cooperation of reading pro⁃motion,continue to carry out and implement brand operation.

关 键 词：英国 阅读社 阅读推广 读者发展 

分 类 号：G252.1[文化科学—图书馆学]