文旅融合背景下山西民俗文化旅游开发探析  

Exploring the Development of Shanxi Folk Culture Tourism under the Background of Cultural and Tourism Integration

作　　者：郝美梅[1] 袁晓红[1] HAO Meimei;YUAN Xiaohong(Shanxi Vocational College of Tourism,Taiyuan,Shanxi,030031)

机构地区：[1]山西旅游职业学院,山西太原030031

出　　处：《山西广播电视大学学报》2023年第2期41-45,共5页Journal of Shanxi Radio & TV University

基　　金：山西省教育科学“十四五”规划2022年度课题“新形势下现代导游人才培养的创新与实践”(GH-220140)。

摘　　要：开发和利用民俗文化旅游资源,一方面可以促进旅游业的发展,另一方面还可以弘扬民族传统文化,促进物质文明和精神文明的共同繁荣。山西拥有丰富的民俗旅游资源,经调研得出其有民俗文化内容丰富、文化底蕴深厚、民俗特色鲜明、非遗产品众多的资源优势,对此提出了山西民俗文化旅游开发的策略,通过充分挖掘本地资源特色,加强人才队伍建设,构建宣传营销机制,探索开发形式,加强文创产品开发力度等的措施,进一步推进山西文旅高质量发展。The development and utilization of folk culture tourism resources,on the one hand,can promote the development of tourism,on the other hand,can also carry forward the traditional national culture,and promote the common prosperity of material civilization and spiritual civilization.Shanxi has abundant folk tourism resources.After research,it has been found that it has rich folk cultural content,profound cultural heritage,distinct folk characteristics,and numerous intangible cultural heritage products.Therefore,strategies for the development of Shanxi’s folk cultural tourism have been proposed,which include fully tapping into local resource characteristics,strengthening talent team construction,constructing publicity and marketing mechanisms,exploring development forms,and increasing the development of cultural and creative products,further promote the high-quality development of Shanxi’s cultural and tourism industry.

关 键 词：文旅融合 民俗文化 旅游资源 开发策略 

分 类 号：F592.7[经济管理—旅游管理] G127[经济管理—产业经济]