追赶背景下制造企业战略调整的特色节奏研究  

Research on the Characteristic Rhythm of Strategic Change of Manufacturing Enterprises Under the Background of Catching-up

作　　者：徐雨森 贾竣博 XU Yusen;JIA Junbo(Foshan University,Foshan,Guangdong,China;Dalian University of Technology,Dalian,Liaoning,China)

机构地区：[1]佛山科学技术学院经济管理学院 [2]佛山科学技术学院佛山科技与创新发展研究院 [3]大连理工大学经济管理学院

出　　处：《管理学报》2023年第9期1275-1285,共11页Chinese Journal of Management

基　　金：国家社会科学基金资助项目(18BGL042);国家软科学研究计划资助重大项目(2014GXS2D015)。

摘　　要：选取美的集团和金风科技两家企业的具体业务发展历程作为典型案例,以开展纵贯分析(分别是微波炉和大型风电机组制造业务),从战略调整节奏的视角关注了我国追赶企业面临的战略“调整困境”。研究表明:①战略导向和知识体系可适当超前调整,但是总体节奏宜稳不宜急,避免出现“抢拍”或相反的“拖拍”等节奏失误;②战略调整进程中应注重战略导向、知识体系和网络关系3个方面变化的“协奏”关系;③作为追赶者的战略导向,一般经历从初期的市场导向即生存逻辑,逐步转向技术与市场两方面导向平衡的自立自强逻辑,知识体系和网络关系也呈现相应的“序贯性”递进演化规律。The specific business development history of two enterprises,Midea and Goldwind Science&Technology,is selected as typical cases for longitudinal analysis(microwave oven manufacturing and large-scale wind turbine manufacturing respectively).The strategic“adjustment dilemma”faced by catching-up enterprises is focused on from the perspective of adjustment rhythm.The findings are as follows:①The strategic orientation and knowledge system can be appropriately changed ahead of time,but the overall rhythm should be stable rather than hasty,so as to avoid such rhythmic errors as“grabbing the beat”or the opposite“dragging the beat”;②In the process of strategic change,the catching-up enterprises should pay attention to the“concerto”relationship of strategic orientation,knowledge system and network relationship;③The strategic orientation of catching-up enterprises generally experiences a gradual shift from the initial market-oriented survival logic to the self-sustaining and self-improving logic with a balance of both technology and market orientation,and the knowledge system and network relationship also display a corresponding“sequential”progressive evolution pattern.

关 键 词：创新追赶 战略调整 战略节奏 后发企业 

分 类 号：C93[经济管理—管理学]