现代设计视角下双墩遗址刻画符号与视觉传达的融合  

The Fusion of Shuangdun Carved Symbols and Visual Communication from the Perspective of Modern Design

作　　者：张慧光[1] 陈德琥 ZHANG Huiguang;CHEN Dehu(School of Art and Design,Bengbu University,Bengbu,Anhui 233000,China;Department of Chinese and Media,Bozhou University,Bozhou,Anhui 236800,China)

机构地区：[1]蚌埠学院艺术设计学院,安徽蚌埠233000 [2]亳州学院中文与传媒系,安徽亳州236800

出　　处：《安徽理工大学学报（社会科学版）》2023年第4期82-87,共6页Journal of Anhui University of Science and Technology:Social Science

基　　金：蚌埠学院人文社会科学重点项目:双墩遗址刻画符号在现代设计中的应用(2021SK02zd)。

摘　　要：作为入选国家《大遗址保护利用“十四五”专项规划》的建设项目之一,蚌埠双墩遗址出土的刻画符号以象形性、几何性和放射性等为形构特征,类别丰富;具有年代早、数量多、形体规范、含义明显等特点,是双墩文化的重要载体。为充分发挥双墩刻画符号价值,文章从现代设计视角提出了切实落实双墩大遗址保护和利用的策略:在推进视觉传达整体性和系统性设计、创新刻画符号品牌视觉形象的同时,强化规划政策引导,加强设计人才队伍建设。Bengbu Shuangdun site has been selected as one of the construction projects in the “14th Five-Year Plan” for the Protection and Utilization of Large Sites.The carved symbols excavated from Shuangdun site in Bengbu have pictographic,geometric and radioactive characteristics with all kinds of types.Meanwhile,they are a crucial carrier of Shuangdun culture with the characteristics of early age,large number,standard shape and obvious meaning.For giving full play to the value of Shuangdun carved symbols,the paper proposes some strategies of implementing the protection and utilization of Shuangdun site from the perspective of modern design,which include strengthening the policy guidance and the construction of design talent team,promoting the integrated and systematic design of visual communication and innovating the visual image of symbol brands.

关 键 词：双墩遗址刻画符号 大遗址保护利用 现代设计 视觉传达 

分 类 号：J529[艺术—艺术设计]