移动端界面风格的新复古主义浪潮:2010—2020年  

Neo-Retroism Wave of Mobile UI Style from 2010 to 2020

作　　者：张野[1] 施倩倩 李星星 ZHANG Ye;SHI Qianqian;LI Xingxing(Bejig Jiaotong University,Beiing 10004,China)

机构地区：[1]北京交通大学,北京100044

出　　处：《工业工程设计》2023年第5期65-73,共9页INDUSTRIAL&ENGINEERING DESIGN

基　　金：新时代中国设计人类学理论与实践范式研究(18YJC760015)。

摘　　要：2010—2020年间,新复古主义浪潮席卷视觉设计领域。通过分析“中国视域”下移动端界面复古风格的族群演进情况,明确了主要流行风格的边界与特征、模因与族系、形成与流变、脉络与动因等若干关键问题。复古未来主义、复古初期特征、复古艺术设计这三大风格组团交织影响,依次兴起,并在2017—2019年全面爆发,极大地影响了视觉审美趋势。在这一过程中,国内风格呈现出“倒序复古”“蒸汽波驱动”与“80年代爆发”等演进特征。“扁平化语境下的适者生存”“架空现实的未来观虚无”“自媒体觉醒下的史海拾贝”及“土酷时代的审美异化”是新复古主义浪潮的底层演进逻辑。未来风格趋势的创造主体将可能从精英专业阶层转向大众。The wave of neo-retroism has swept the field of visual design from 2010 to 2020.Based on the analysis of the group evolution of the mobile UI retro style from the"perspective of China",this paper defines several key issues such as boundary and feature,meme and lineage,formation and rheology,venation and motivation of main popular styles.The three main styles of"Retro-futurism","Early retro feature",and"Retro art design"mutually influenced by each other rose successively and broke out thoroughly from 2017 to 2019,which greatly affected the trend of visual aesthetics.In this process,the domestic style presented the evolution characteristics of"Retro in the inverted order","Vaporwave drive","80S outbreak",etc."Survival of the fittest in the flat context","Nihility of future view overhead reality","Knowledge acquisition in We-Media awakening"and"Aesthetic alienation in the time of too cool"are the underlying evolution logics of the neo-retroism wave.In the future,the creative subjects of style trend will probably shift from the elite professionals to the public.

关 键 词：移动端界面 风格 新复古主义 复古未来主义 蒸汽波 

分 类 号：J511[艺术—艺术设计]