扑灰年画女性形象在文化创意产品中的应用  

Application of Female Images in Puhui New Year Pictures in Cultural and Creative Products

作　　者：董璐影 DONG Luying

机构地区：[1]山东工艺美术学院

出　　处：《丝网印刷》2023年第18期11-14,共4页Screen Printing

摘　　要：运用Kano模型确定扑灰年画女性形象文化要素优先级,通过文化三层次理论对典型作品依次构建提取转译模型,设计出具有浓郁扑灰年画特色的文创产品,从而为推动扑灰年画文创产品发展提供新思路。The Kano model is used to determine the priority of the cultural elements of the female image of Puhui Pictures.Through the theory of the three levels of culture,an extraction and translation model is constructed for the typical works in turn,thus design products with strong characteristics of Puhui Pictures,thus to provide a new idea for the promotion of Puhui Pictures'development of cultural and creative products.

关 键 词：扑灰年画女性形象 KANO模型 提取转译 文创 

分 类 号：J218.3[艺术—美术] TB472[一般工业技术—工业设计] J505