沉浸式虚拟技术在旅游文化创意产品展示中的运用  

The Application of Immersive Virtual Technology in the Display of Tourism Cultural Creative Products

作　　者：陈其端[1] 唐晓君 Chen Qiduan;Tang Xiaojun(School of Fine Arts and Design,Jimei University,Xiamen 361021,China)

机构地区：[1]集美大学美术与设计学院,福建厦门361021

出　　处：《黑河学院学报》2023年第9期161-164,共4页Journal of Heihe University

基　　金：福建省科技厅项目“面向文化创意产业的智能知识服务技术及系统的研究”(KL5022006)。

摘　　要：旅游文化创意产品是人文旅游资源开发的重要一环,沉浸式虚拟技术具备交互性、创新感、多元化等优势,与旅游文化创意产品数字化展示结合能充分调动观众的积极意识,为文旅宣传带来崭新的机遇。基于上述背景,围绕沉浸式虚拟技术在旅游文化创意产品展示中的交互特点、优势特征,以及现存问题与挑战进行探讨,对体验过该类展示的人群进行信息采集与分析,探索出相关的运用优化策略与思路,总结其优化思路模型,以期进一步提升沉浸式虚拟技术在旅游文化创意产品展示中的运用效果与观众体验,更好地呈现与传播文化创意。Tourism cultural creative products are an important part of the development of cultural tourism resources.Immersive virtual technology has the advantages of interactivity,innovation and diversification.When applied in the digital display of tourism cultural creative products,immersive virtual technology can fully mobilize the audience's positive consciousness and bring new opportunities for cultural tourism publicity.Based on the above background,this paper discusses the interactive characteristics,advantages and existing problems and challenges of immersive virtual technology in the display of tourism cultural creative products,collects and analyzes the information from the people who have experienced this kind of display,explores relevant application optimization strategies and ideas,and summarizes its optimization idea model.The study is expected to further improve the application eff ect and audience experience of immersive virtual technology in the display of tourism cultural creative products,so as to better present and spread cultural creativity.

关 键 词：沉浸式 虚拟技术 旅游文化创意产品 展示 

分 类 号：TP391[自动化与计算机技术—计算机应用技术]