流量经济对旅游资源创新性开发的影响:热反应与冷思考  

The impact of flow economy on innovative development of tourism resources:Hot reaction and cold thinking

作　　者：林明水[1] 胡晓鹏[2] 杨勇[3] 邹永广[4] 王韧[5] 刘华军[6] 陈钢华[7] 王学基 陈世华[9] 林娟[1,10] 张宏磊 LIN Ming-shui;HU Xiao-peng;YANG Yong;ZOU Yong-guang;WANG Ren;LIU Huajun;CHEN Gang-hua;WANG Xue-ji;CHEN Shi-hua;LIN Juan;ZHANG Hong-lei(College of Cultural Tourism and Public Administration,Fujian Normal University,Fuzhou 350117,China;Institute of World Economy Shanghai Academy of Social Sciences,Shanghai 200020,China;Business Management,East China Normal University,Shanghai 200062,China;College of Tourism,Huaqiao University,Quanzhou 362021,Fujian,China;Capital University of Economics and Business,Beijing 100070,China;Shandong University of Finance and Economics,School of Economics,Jinan 250014,China;School of Tourism Management,Sun Yat-Sen University,Zhuhai 519082,Guangdong,China;Institut Conjoint Des Universités De Ningbo et d'Angers,Ningbo 315201,Zhejiang,China;School of Journalism and Communication,Nanchang University,Nanchang 330031,China;The Higher Educational Key Laboratory for Smart Tourism of Fujian Province,Fuzhou 350117,China;School of Geography and Ocean Science,Nanjing University,Nanjing 210023,China)

机构地区：[1]福建师范大学文化旅游与公共管理学院,福州350117 [2]上海社会科学院世界经济研究所,上海200020 [3]华东师范大学工商管理学院,上海200062 [4]华侨大学旅游学院,泉州362021 [5]首都经济贸易大学金融学院,北京100070 [6]山东财经大学经济学院,济南250014 [7]中山大学旅游学院,珠海519082 [8]宁波大学昂热大学联合学院,宁波315201 [9]南昌大学新闻与传播学院,南昌330031 [10]智慧旅游福建省高校重点实验室,福州350117 [11]南京大学地理与海洋科学学院,南京210023

出　　处：《自然资源学报》2023年第9期2237-2262,共26页Journal of Natural Resources

基　　金：国家自然科学基金项目(42271254);国家社会科学基金重大项目(21&ZD179);国家社会科学基金项目(22BJY146);江西省高校人文社会科学规划项目(XW22106)。

摘　　要：数字经济时代,以传统自然和人文资源为依托的旅游业发展模式已经不能有效地满足旅游者多元化和个性化的需求,数字平台中一些非传统旅游资源吸引了大量注意力资本并转换成旅游流,极大地拓展了旅游资源的内容和边界。流量经济应运而生,既深刻影响了旅游业的发展模式,也对旅游资源开发的理论与实践提出了新的挑战。访谈表明:流量经济的形成并非偶然现象,流量传播虽然引致注意力资本规模的扩张从而带动旅游发展,但旅游业发展的核心还在于旅游资源禀赋、旅游服务质量、政府的支持与保障等;流量经济驱动旅游供给和需求要素的重新组合、集聚和扩散,快速地迎合了旅游者个性化需求,而旅游地能否随着旅游需求变化调整服务供给能力就成为流量经济促进旅游业发展的关键路径和机制;推动流量经济赋能旅游地高质量发展,需要有效市场和有为政府相结合,建立旅游地品牌,并可充分利用流量经济的空间效应,推动区域旅游协作发展。流量经济引爆旅游热潮后,也需要冷静思考短期热点与长期投入之间的资源错配、环境负面效应、文化冲突与矛盾等问题,走出一条“长红”路径。In the era of digital economy,the tourism development model based on traditional natural and human resources can no longer effectively meet the diversified and personalized needs of tourists.Some non-traditional tourism resources in digital platforms have attracted a large amount of attention capital and converted into tourism flows,which greatly expands the content and boundaries of tourism resources.The emergence of the flow economy has not only profoundly affected the development model of tourism,but also posed new challenges to the theory and practice of tourism resource development.Interviews show that:First,the formation of the flow economy is not a coincidental phenomenon;although the spread of flow leads to the expansion of attention capital scale and drives tourism development,the core of tourism development lies in tourism resource endowment,tourism service quality,government support and guarantee,etc.Second,the flow economy drives the recombination,agglomeration and diffusion of tourism supply and demand factors,and quickly caters to the individual needs of tourists,while whether the tourism industry can adjust its service supply capacity in response to changes in tourist demand becomes the key path and mechanism for the flow economy to promote tourism development.Third,in order to promote the flow economy to empower the high-quality development of tourism,it is necessary to combine effective market and active government,and to establish the brand of tourism.We can also make full use of the spatial effect of the flow economy to promote the collaborative development of regional tourism.Finally,after the tourism boom triggered by the flow economy,it is also necessary to calmly consider the mismatch of resources,negative environmental effects,cultural conflicts and contradictions between short-term hotspots and long-term investment.Only in this way can tourist destinations follow a sustainable development path.

关 键 词：流量经济 旅游资源 创新性开发 注意力经济 数字经济 

分 类 号：F592[经济管理—旅游管理]