动态标识设计在城市文化品牌形象设计中的创新应用研究——以“周庄古镇”为例  

Research on Innovative Application of Dynamic Logo Design in Urban Culture Brand Image Design of“Ancient Town of Zhouzhuang”

作　　者：候秋艳 徐静琪 HOU Qiuyan;XU Jingqi

机构地区：[1]苏州大学艺术学院

出　　处：《丝网印刷》2023年第17期57-60,共4页Screen Printing

基　　金：2021年江苏省大学生创新创业训练计划项目“动态标识设计在城市文化品牌形象设计中的创新应用研究——以“周庄古镇”为例”创新训练项目(编号20210285132Y)。

摘　　要：随着全球经济和数字化的迅速发展,动态标识设计逐渐凸显其重要性。以周庄古镇为例,深入探究动态标识在城市文化品牌形象设计中的应用,分析动态标识在周庄古镇的四大方面(衣食住行)的设计和传播过程,旨在强化周庄古镇的视觉形象,提升苏州的城市形象,不仅增强传统文化品牌的视觉吸引力,还为其他传统文化品牌的创新发展提供了新的方向和灵感。With the development of economic globalization and digital globalization,the dynamic design of Logo becomes more and more important.This paper takes the process of dynamic Logo design and dissemination of the cultural brand image of Zhouzhuang ancient towns as an example to explore from the dynamic signs to upgrade the city culture brand image of the four aspects(food,clothing,housing and transportation),in order to upgrade the visual image of Zhouzhuang ancient town and improve the image of Suzhou City,and at the same time for other traditional culture brand innovation and development direction.

关 键 词：动态标识设计 城市文化品牌设计 周庄古镇 视觉升级 

分 类 号：J524.4[艺术—艺术设计]