公众意见表达中的符号学阐释:基于舆论形成阶段的考量  

A Semiotic Interpretation of Public Opinion Expression:Based on the Formation Stage of Public Opinion

作　　者：第五淳 卢毅刚[2] Diwu Chun;Lu Yigang(School of Literature and Journalism,Sichuan University,Chengdu 610207,China;School of Journalism and Communication,Northwest Minzu University,Lanzhou 730030,China)

机构地区：[1]四川大学文学与新闻学院,四川成都610207 [2]西北民族大学新闻传播学院,甘肃兰州730030

出　　处：《西北民族大学学报（哲学社会科学版）》2023年第4期146-154,共9页Journal of Northwest Minzu University(Philosophy and Social Sciences)

基　　金：甘肃省哲学社会科学规划项目“新时代西部农民形象的互文本建构”(项目编号:Z20129)。

摘　　要：当今的舆论学存在一个庞杂的理论体系。由多元学科和方法共同编织的舆论研究之网始终以“实证主义”哲学为根本主线,而在舆论问题考察的融贯视阈中,符号学知识似乎并没有一个明确的位置。戴维森“舆论形成十阶段”的经典论述给予我们的启示是,舆论的形成及其意义实现是一个无法简单地以定量研究来解释的复杂过程,由此以现象学、语言学等传统哲学、人文学为基础,以揭示意义活动之规律为旨归的符号学,或许可以为这一复杂现象建构一套更适切,也更有深度的释义方法。Nowadays the science of public opinion is a complex theoretic system.The network of public opinion research,which is jointly woven by multiple disciplines and methods,always mainly focuses the philosophy of“positivism”;however,from the comprehensive perspective of the investigation of public opinion issues,the semiotic knowledge seems to have no clear position.Davidson's classic exposition of“ten stages of the formation of public opinion”gives us a revelation that the formation of public opinion and its meaning realization are a complex process that cannot be explained simply through quantitative research.Therefore,semiotics,which is based on traditional philosophy and humanities such as phenomenology and linguistics and aims at revealing the dynamic law of meaning,may construct a set of more appropriate and profound interpretation methods for this complex phenomenon.

关 键 词：公众意见 表意 舆论 舆论形成 符号学 

分 类 号：C206[社会学]