湖北郧西乡村旅游品牌形象设计研究  

Research on Brand Image Design of Yunxi Rural Tourism in Hubei Province

作　　者：徐淇灿 杜静怡[1] 靳秀琳 XU Qican;DU Jingyi;JIN Xiulin

机构地区：[1]华中农业大学艺术设计系

出　　处：《丝网印刷》2023年第19期78-80,共3页Screen Printing

摘　　要：乡村旅游品牌形象设计作为品牌打造的重要环节,对乡村文旅的发展、旅游资源整合及旅游体验等方面发挥着积极作用。文章以湖北省郧西县的乡村旅游品牌形象设计为研究对象,通过分析乡村旅游品牌形象设计和当地文化旅游资源,总结当地旅游发展现状、存在问题并研究品牌形象设计路径。As an important part of brand building,rural tourism brand image design plays a positive role in the development of rural cultural tourism,the integration of tourism resources and tourism experience.This paper takes the rural tourism brand image design of Yunxi County in Hubei province as the research object.By analyzing the rural tourism brand image design and local cultural tourism resources,it summarizes the current situation and existing problems of local tourism development and studies the brand image design path.

关 键 词：品牌形象设计 乡村旅游 IP设计 

分 类 号：F327[经济管理—产业经济] F592.7[艺术—艺术设计] J524