大运河文化带文化创意产业智慧发展的问题及对策探微——以大运河文化带城市为例  

Research on the Problems and Countermeasures of the Intellegent Development of Cultural and Creative Industries in the Grand Canal Cultural Belt——Taking Grand Canal Cultural Belt Cities for Example

作　　者：李晓燕[1,2] 张翌群 曹蔚 LI Xiaoyan;ZHANG Yiqun;CAO Wei(China Academy of Art Development Evaluation,Southest University(National Think Tank for Culture and Tourism Industry),Nanjing 211189,China;Hebei Yunfeng Enerty Technology Co.,Ltd.,Zhangjiakou 075000,China;School of Media,Huaiyin Normal University,Huai'an 223300,China;School of Art,Southeast University,Nanjing 211189,China)

机构地区：[1]国家文化与旅游智库东南大学中国艺术评价研究中心,河北张家口075000 [2]河北蕴丰能源科技有限公司,河北张家口075000 [3]淮阴师范学院传媒学院,江苏淮安223300 [4]东南大学艺术学院,江苏南京211189

出　　处：《商业观察》2023年第29期77-80,共4页BUSINESS OBSERVATION

基　　金：河北省科技厅软科学研究专项(225576124D)。

摘　　要：大运河文化是中国乃至世界的宝贵遗产,运河文化创意产业更是推动传统文化传承发展,将文化资源转化为经济资源的重点。但我国运河文化产业整体来讲仍处在初步发展阶段,发展过程中出现了文创产品同质化、交互性不足、销售渠道未打通等问题。在数字化时代,促使大运河文化创意产业高质量可持续发展,帮助发展问题的改善重点要落在发展好、利用好VR、大数据、新媒体等现代化数字基础技术上。The Grand Canal culture is the precious heritage of China and even the world,and canal cultural and creative industries are the key to promoting the inheritance and development of traditional culture and transforming cultural resources into economic resources.However,the overall development of China's canal cultural industry is still in its initial stage,with problems such as homogenization of cultural and creative products,insufficient interactivity,and incomplete sales channels.In the digital era,the focus of promoting high-quality and sustainable development of the cultural and creative industries of the Grand Canal and helping to improve development issues should be on developing and utilizing modern digital basic technologies such as VR,big data,and new media.

关 键 词：大运河文化带 文创产品 数字化技术 

分 类 号：F49[经济管理—产业经济] G124[文化科学]