基于发展诉求的浙江文化创意产品创新路径研究  

On Innovation Paths of Zhejiang Cultural and Creative Products Based on Development Demands

作　　者：王铮铮[1] WANG Zhengzheng(Yuanpei College,Shaoxing University,Shaoxing,Zhejiang 312000)

机构地区：[1]绍兴文理学院元培学院,浙江绍兴312000

出　　处：《绍兴文理学院学报》2023年第9期115-120,共6页Journal of Shaoxing University

基　　金：浙江省哲学社会科学规划课题“越文化视域下浙江文创产品的发展诉求与创新路径研究”(22NDJC145YB)。

摘　　要：浙江文化底蕴深厚,经济社会发展充满活力,具有良好的文化创意产业发展基础。面对当前推动经济高质量发展,建设共同富裕示范区的现实需求,通过对浙江省文化创意产业及相关文创产品成功案例的剖析,提炼出五种文创产品创新路径,分别是:技术创新、产品创新、商业模式创新、营销创新、协同创新及国际化创新,为相关企业加快推动文创产品创新与发展提供了借鉴,为政府相关部门完善文化创意产业扶持政策提供了决策参考。Having rich cultural heritage and a vitality in economic and social development,Zhejiang has a good foundation for the development of cultural and creative industry.Faced with the current demands of promoting high-quality economic development and building a shared prosperity demonstration zone,the paper,grounded on the analysis of some successful cases of cultural and creative industry and related cultural and creative products in Zhejiang province,summarizes five innovation paths for cultural and creative products,i.e.technological innovation,product innovation,business model innovation,marketing innovation,collaborative innovation&internationalization innovation.The research results can provide reference for related enterprises to accelerate the innovation and development of cultural and creative products,and thus provide decision-making reference for the government departments concerned to improve the support policies for cultural and creative industry.

关 键 词：文创产品 发展诉求 创新路径 

分 类 号：TB472[一般工业技术—工业设计]