后冬奥时期冰雪经济的发展困惑与纾解方略——以辽宁省为例  

Difficulties in the development of regional snow and ice economy in the post-Winter Olympics period and the ways to relieve them——A case study of Liaoning Province

作　　者：张宇飞[1,2] 任艳路 郑蕴轩 Zhang Yufei;Ren Yanlu;Zheng Yunxuan(Dongbei University of Finance and Economics,School of Tourism and Hotel Management,Dalian LiaoNing 116025;Dongbei University of Finance and Economics,Sports Economy Research Center,Dongbei University of Finance and Economics,Dalian LiaoNing 116025)

机构地区：[1]东北财经大学体育经济研究中心,辽宁大连116025 [2]东北财经大学旅游与酒店管理学院,辽宁大连116025

出　　处：《北方经贸》2023年第9期1-5,共5页Northern Economy and Trade

基　　金：辽宁省教育厅重点攻关项目(LN2020Z14);2022年东北财经大学旅游与酒店管理学院研究生科研项目(研202221M01)。

摘　　要：2022年北京冬奥会的成功举办为我国冰雪经济高质量发展带来重要历史机遇。笔者采用文献资料法、归纳演绎法对冰雪经济内涵概念进行解析,并系统分析了辽宁省冰雪经济的现存问题与纾解之道。研究认为,辽宁省的冰雪经济发展在借助于资源驱动和政策拉动下取得了一定的经济效益,并形成了初步的市场规模,但仍存在冰雪场馆建设质量不高、冰雪产品种类单一、冰雪装备制造孱弱、冰雪运动参与人群有待拓展等困囿。发展辽宁省冰雪经济的纾解方略在于:发挥有为政府作用,积极构建有效市场;完善冰雪场馆设施,优化冰雪经济发展硬件;扩大冰雪运动参与人群,丰富冰雪节庆活动;发展冰雪装备,打造产业集群;构建冰雪经济大数据平台,实现冰雪消费信息的共享与监督。The successful holding of the 2022 Beijing Winter Olympics will bring important historical opportunities for the high-quality development of China's ice and snow economy.This paper analyzes the connotation of the ice and snow economy by using the methods of literature,induction and deduction,and systematically analyzes the existing problems and solutions of the ice and snow economy in Liaoning Province.According to the research,the development of the ice and snow economy in Liaoning Province has achieved certain economic benefits with the help of resource driven and policy driven,and has formed a preliminary market scale.However,there are still some difficulties,such as the low quality of ice and snow venues construction,the single category of ice and snow products,the weak manufacturing of ice and snow equipment,and the expansion of ice and snow sports participants.The strategy to relieve the ice and snow economy in Liaoning Province lies in:giving play to the role of a promising government and actively building an effective market;Improve ice and snow venues and facilities,and optimize the hardware for ice and snow economic development;Enlarge the participation crowd of ice and snow sports and enrich the ice and snow festival activities;Develop ice and snow equipment and build industrial clusters;Build a big data platform for ice and snow economy to realize the sharing and supervision of ice and snow consumption information.

关 键 词：冰雪经济 高质量发展 后奥运时期 发展困囿 

分 类 号：F59[经济管理—旅游管理]