中西方文化心理差异下的酒包装设计  

Wine Packaging Design Under the PsychologicalDifferences Between Chinese and Western Cultures

作　　者：雷惠春 LEI Hui-chun(Ningde Vocational and Technical College,Ningde 352000,China)

机构地区：[1]宁德职业技术学院,福建宁德352000

出　　处：《绿色包装》2023年第9期105-108,共4页Green Packaging

摘　　要：分析中西方酒包装设计存在的差异以及不同文化背景下酒包装设计之间的关系,探索中西方酒文化对包装设计的影响。从酒包装的结构、色彩、图案等要素分析酒文化对酒包装的影响,为设计出具有时代特征的酒包装提供思路源泉。This paper analyzes the differences between Chinese and Western wine packaging design and the relationship between wine packaging design under different cultural backgrounds,and explores the impact of Chinese and Western wine culture on packaging design.This paper analyzes the influence of wine culture on wine packaging from the structure,colors,patterns and other elements of wine packaging,and provides the ideological source for designing wine packaging design with the characteristics of the times.

关 键 词：酒包装设计 文化心理差异 酒文化 

分 类 号：TB482[一般工业技术—包装工程]