基于地理与民俗资源的河北文旅品牌包装形象设计  

According to The Geography and Folk Resources ofHebei Travel Brand Packaging Image Design

作　　者：邱凤香[1] 田甜[1] QIU Feng-xiang;TIAN Tian(Changchun University of Technology,Changchun 130000,China)

机构地区：[1]长春工业大学,吉林长春130000

出　　处：《绿色包装》2023年第9期151-154,165,共5页Green Packaging

摘　　要：河北省位于国内版图的咽喉部分,紧邻京津两大城市,也是国内唯一一个拥有所有地形地貌的省份。得天独厚的地理条件并没有让河北省成为旅游大省,文章探索河北省文化创意产业发展缓慢的原因,并为河北文旅品牌包装设计提供方案,以促使河北省文化创意产业快速发展,从而带动河北省旅游业更进一步发展。Hebei province is located at the throat of the country’s territory.It is close to the two major cities of Beijing and Tianjin.It is also the only province in the country that has all the landforms and landforms.The unique geographical conditions do not make Hebei a major tourist province,this paper explores the reasons for the slow development of cultural and creative industries in Hebei province,and provides a plan for the brand packaging design of cultural tourism in Hebei province,so as to promote the rapid development of cultural and creative industries in Hebei province.Thus driving the tourism industry in Hebei province further.

关 键 词：地理资源 民俗文化 文旅品牌设计 

分 类 号：J524[艺术—艺术设计] G127[文化科学]