文创视角下世遗文化的保护与传承——以开平碉楼为例  

Protection and Inheritance of World HeritageCulture from the Perspective of Cultural Creation——Take Kaiping Diaolou as an Example

作　　者：单贺飞[1] 朱泳欣 何杰燊 王思 SHAN He-fei;ZHU Yong-xin;HE Jie-shen;WANG Si(Wuyi University,Jiangmen 529020,China)

机构地区：[1]五邑大学,广东江门529020

出　　处：《绿色包装》2023年第9期161-165,共5页Green Packaging

基　　金：五邑大学港澳联合研发基金项目(2019WGALH24);五邑大学校级教学质量工程与教学改革工程项目(JX2021027)阶段成果;2022年五邑大学“大学生创新创业基金”项目(2022CX55)。

摘　　要：开平碉楼古村落地区旅游业与文创产业发展不平衡,当地文创产业缺乏协同发展,在旅游业相对发达的状态下,世遗文化的传播较为逊色。DIY立体模型的伴手礼,通过创造力与创新,将世遗建筑与艺术结合并进行推广,以形成一种具有经济价值的现代产业。本文旨在促进中华世遗文化的发展与弘扬,使区域特色世遗文化得到充分传播,并提高大众对世遗文化的了解,从而促进世遗文化得到保护与传承。The development of tourism and cultural and creative industries in the ancient village of Diaolou in Kaiping is not balanced,and the local cultural and creative industries are lack of coordinated development.Under the condition of relatively developed tourism,the spread of world heritage culture is relatively poor.The accompanying ceremony of DIY three-dimensional model promotes the combination of world heritage architecture and art through creativity and innovation,forming a modern industry with economic value.Promote the development and promotion of the Chinese World Heritage culture,fully disseminate the world heritage culture with regional characteristics,and improve the public’s understanding of the world heritage culture,so as to protect and inherit the world heritage culture.

关 键 词：非遗文化 开平碉楼 文创产品 保护与传承 

分 类 号：TB482[一般工业技术—包装工程]