基于虚拟现实的非遗传播环境设计研究  

Research on the Design of Intangible Cultural Heritage Communication Environment based on Virtual Reality

作　　者：刘豪 张露芳[1] 

机构地区：[1]浙江工业大学设计与建筑学院

出　　处：《建筑与文化》2023年第10期194-195,共2页Architecture & Culture

基　　金：浙江省哲学社会科学基金(项目编号:19NDJC218YB)。

摘　　要：非遗是国家文化软实力的重要组成部分,是民族智慧的结晶。由于传播方式和传播效果的限制,非遗正逐渐被人们所遗忘,而虚拟现实技术作为信息技术的最新代表,能创造高度仿真的交互体验环境,因此虚拟现实技术的运用对于非遗传播具有重要的意义。文章基于虚拟现实的技术特征和非遗传播的特点,结合虚拟现实环境中非遗传播的相关案例,从非遗传播环境设计的物化内容、行为体验和精神氛围三个角度出发,提出了基于虚拟现实技术的非遗传播环境设计策略,为虚拟现实技术在非遗传播上的应用提供可行的参考。Intangible cultural heritage is an important part of national cultural soft power and the crystallization of national wisdom.Due to the limitation of communication mode and communication effect,intangible cultural heritage is gradually forgotten by people.As the latest representative of information technology,virtual reality technology can create a highly simulated interactive experience environment,and the application of virtual reality technology is of great significance to non-genetic broadcasting.Based on the technical characteristics of virtual reality and the characteristics of transmission of intangible cultural heritage,combined with the relevant cases of transmission of intangible cultural heritage in a virtual reality environment,this paper puts forward the strategy of communication environment of intangible cultural heritage based on virtual reality from three aspects:materialized content,behavior experience,and spiritual atmosphere,which provides a feasible reference for the application of virtual reality in non-genetic broadcasting.

关 键 词：非遗 虚拟现实 交互体验 传播环境 

分 类 号：TP391.9[自动化与计算机技术—计算机应用技术] G206[自动化与计算机技术—计算机科学与技术] G122[文化科学—传播学] J525.2[艺术—艺术设计]