新“个人门户”与智能平台:智能时代互联网发展的可能走向  

New Personal Portal and Intelligent Platform:The Possible Trends of the Development of Internet in Intelligent Age

作　　者：彭兰[1,2] Peng Lan(Development,Renmin University of China;School of Journalism and Communication,Renmin University of China)

机构地区：[1]中国人民大学新闻与社会发展研究中心 [2]中国人民大学新闻学院,北京100872

出　　处：《新闻界》2023年第9期4-14,96,共12页Journalism and Mass Communication

基　　金：国家社科基金重点项目“新时代加快国际传播五力建设研究”(22AZD074)。

摘　　要：ChatGPT等生成式人工智能技术的兴起,或将促使用户的信息消费向基于人机互动的“个人门户”模式迁移,这种模式有助于为个体提供更高效率的信息收集与加工、整合,但也会使个体处于更加封闭的状态,个体之间的社会联系减少。用户向人机互动的个人门户的迁移,会导致互联网平台的新运动,智能平台将成为新一代平台,它们也会不断获得并强化自己的权力,媒体的权力则进一步被侵蚀。用户会在知识生产与应用、艺术创作等动力下形成新的权利与权力流动,但在总体上,机器对人的认知控制权力会不断加大。The rise of GAI technologies such as ChatGPT may push user information consumption towards a personal portal model based on human-computer interaction.This model helps to provide individuals with more efficient information collection,processing,and integration,but also puts them in a more closed state,reducing social connections between individuals.The migration of users to personal portals for human-computer interaction will also lead to a new movement of Internet platforms,and intelligent platforms will become the new generation of platforms.They will also continuously gain and strengthen their own power,while the power of media organizations will be further eroded.For users,there will be new flows of rights and power under the impetus of knowledge production and application,artistic creation,and other factors.Overall,machine's control power over human cognition will constantly increase.

关 键 词：智能传播 ChatGPT 生成式人工智能 个人门户 智能平台 平台权力 

分 类 号：G206[文化科学—传播学]