超越熟人社会模式的普惠型电商创业——数字经济促进共同富裕的路径探析  

A Universal and Inclusive Mode of E-Commerce EntrepreneurshipBeyond the Acquaintance Society:Paths for Digital Economy to Promoting Common Prosperity

作　　者：钱霖亮 吕鹏[2] QIAN Linliang;LYU Peng(School of Humanities,Southeast University,Nanjing 211189,China;Institute of Sociology,Chinese Academy of Social Sciences,Beijing 100732,China)

机构地区：[1]东南大学人文学院,江苏南京211189 [2]中国社会科学院社会学所,北京100732

出　　处：《浙江工商大学学报》2023年第4期130-141,共12页Journal of Zhejiang Gongshang University

基　　金：国家社会科学基金项目“电商扶贫进程中农民市场能力建设研究”(18CSH025);江苏省“高层次创新创业人才引进计划”项目(1113000301);东南大学“至善青年学者”项目(3213002305A2)。

摘　　要：以数字经济推动高质量发展是党和政府部署实现共同富裕方略的重要一环,它有助于做大共同富裕的物质基础。关于农村电商的研究已证实了经由数字经济促进共同富裕的可行性,但以乡村熟人社会关系为基础的电商创业形态在数字红利共享方面有明显的局限性,仅在特定时期有助于特定区域内特定人群的共同富裕。与此相对,浙江义乌的数字产业从业者在实践中探索出了实现数字红利普惠共享的三条路径,即以雇佣劳动带动创业、以数字产业带动周边产业、以先发区域带动后发区域。这些由市场驱动而来的普惠型电商创业形态突破了农村电商数字红利扩散的局限性,创造了更具普遍主义意义的数字经济促进共同富裕的模式。我国其他地区亦可以义乌经验为借鉴,善用数字经济来实现更全面的区域发展,增进更广泛民众的共同富裕。Using digital economy to promote high-quality development is part of the Chinese Communist Party and the Chinese government s plan to achieve common prosperity,since it can enlarge the material foundation of the commonwealth.Previous research on rural e-commerce has verified the path of promoting common prosperity through digital economy.Yet,because of rural acquaintanceship,this mode of e-commerce entrepreneurship is restrictive in spreading digital dividends to strangers and thus unsustainable during market changes.In contrast,local e-traders in Yiwu city,Zhejiang province,find three paths to achieving a more inclusive share of digital dividends,namely by fostering new entrepreneurs through employment in existing e-businesses,by cultivating relevant industries through e-commerce clustering,and by replicating e-commerce industrialization from advanced regions to newly developing regions.Driven by the market,this new mode of e-commerce entrepreneurship can get rid of the limitations of the rural e-commerce mode,which signifies a more universalistic model of using digital economy to advance common prosperity.With this Yiwu model as a guide,other Chinese cities may utilize digital economy strategically to achieve more comprehensive development and more people will enjoy common prosperity.

关 键 词：数字经济 共同富裕 电商创业 数字红利 

分 类 号：C913[经济管理]