共同富裕背景下“湘赣红”地区农产品新零售模式研究  

Research on the New Retail Model of Agricultural Products in the“Xianggan Red”Region under the Background of Common Wealth

作　　者：李乐凡 邰飞菲 熊高强[1] LI Lefan;TAI Feifei;XIONG Gaoqiang(Business School,Nanjing University of Science and Technology ZiJin College Nanjing,Jiangsu 210046)

机构地区：[1]南京理工大学紫金学院商学院,江苏南京210046

出　　处：《中国商论》2023年第19期22-25,共4页China Journal of Commerce

基　　金：江苏省高等学校大学生实践创新训练计划项目(202213654004Y)资助。

摘　　要：随着社会经济的发展和共同富裕理念的推进及“互联网+”新模式的不断发展,农产品的销售模式也在不断变革,“湘赣红”地区作为中国农业的重要产区,拥有丰富的农产品资源。本文以“湘赣红”地区为研究对象,探讨了在共同富裕背景下农产品新零售模式的研究和应用,通过分析现有的农产品新零售模式,结合当地农产品的特点和需求,提出适合“湘赣红”地区的农产品新零售模式,并探讨了其实施过程中的挑战和机遇。研究结果表明,“湘赣红”地区的农产品新零售模式能够促进农产品增值,提高农民收入,实现共同富裕的目标。With the development of the social economy and the promotion of the concept of common wealth and the continuous development of the new mode of"Internet+",the sales mode of agricultural products is also changing,and the“Xianggan Red”region,as an important agricultural production area in China,has rich resources of agricultural products.This paper takes the“Xianggan Red”region as the research object and discusses the research and application of the new retail model of agricultural products under the background of common wealth.By analyzing the existing new retail models of agricultural products and combining the characteristics and needs of local agricultural products,this paper puts forward a new retail model of agricultural products that is suitable for the“Xianggan Red”region and also explores the challenges and opportunities in the process of its implementation.The results of the study show that the new retail model of agricultural products in the“Xianggan Red”region can promote the value-added of agricultural products,increase the income of farmers,and achieve the goal of common prosperity.

关 键 词：农产品 “互联网+” 新零售模式 共同富裕 助农 

分 类 号：F327[经济管理—产业经济]