Old But Gold Domestic brands benefit after top beauty influencer's livestreaming sales scandal  

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作  者:Lu Yan 

机构地区:[1]不详

出  处:《Beijing Review》2023年第39期38-39,共2页北京周报(英文版)

摘  要:Li Jiaqi,a beauty influencer and top livestreaming host met his Waterloo on September 1l.During one of his livestreams on that day,his inappropriate response to a potential customer triggered heated discussion and a boycott of his channel.While Li was promoting a domestic brand of eyebrow pencil priced at 79 yuan($10.79)that evening,one netizen left a message saying that the product was becoming increasingly expensive.Li responded that the product's price had stayed the same for a number of years,and commented on the difficult market situation for domestic makeup companies.

关 键 词:companies STREAMING BECOMING 

分 类 号:F323.211[经济管理—产业经济]

 

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