新时代我国文化创意产品设计探索  

Exploration of China's Cultural Creative Product Design in the New Era

作　　者：杨爽[1] YANG Shuang(Changchun Polytechnic,Changchun Jilin 130000,China)

机构地区：[1]长春职业技术学院,吉林长春130000

出　　处：《吉林工程技术师范学院学报》2023年第9期83-86,共4页Journal of Jilin Engineering Normal University

摘　　要：文化创意产品作为当今市场经济下的产物,有着极强的文化传播功能。我们可以将其概念理解为“它是设计师对知识产权的一种开发与应用”。在本次的研究中,笔者对文化创意产品的概念及设计分类进行了探索。经过前期的研究及用户调研,对我国现阶段文化创意产品的主要表现类型进行了概括总结。并选取了国内经典文创产品案例进行分析,结合我国当下社会发展技术及需求,对中国文化创意产品的开发规划提出了相应建议。As a product of today's market economy,cultural creative products have a strong cultural communication function.We can understand its concept as “it is a kind of development and application of intellectual property by designers”.In this study,the author explored the concept and design classification of cultural creative products.After previous research and user survey,the main types of cultural and creative products in China at this stage are summarized.And selected domestic classic cases of cultural creative products for analysis,combined with China's current social development technology and needs,put forward corresponding suggestions on the development planning of cultural creative products in China.

关 键 词：新时代 文化创意产品 文化创意产品设计 

分 类 号：J5[艺术—艺术设计]