基于大学生心理消费需求的潮牌鞋服设计风格转变探讨  

Change of Fashion Footuear and Clothing Design Style Based on Psychological Consumption Demand of College Students

作　　者：雒淼淼 LUO Miaomiao(Student Office of Yangling Vocational&Technical College,Yangling 712100,China)

机构地区：[1]杨凌职业技术学院学生处,陕西杨凌712100

出　　处：《中国皮革》2023年第9期130-133,共4页China Leather

基　　金：陕西省高校防疫心理教育重大理论与现实问题研究项目(2020SD011);杨凌职业技术学院科学研究基金项目(SK22-80)(JG21004)。

摘　　要：互联网时代的到来带动了人们消费风格的转变。大学生作为我国庞大的消费群体,在互联网时代对潮牌鞋服设计起到了显著的引领作用,其心理消费需求因素对潮牌鞋服的设计风格有重大的影响。本文主要分析互联网时代大学生的心理消费需求特征,并针对性地讨论现阶段潮牌鞋服的设计理念及设计风格,为潮牌鞋服设计厂家提供借鉴。The arrival of the Internet era has brought about a change in people's consumption style.As a huge con⁃sumer group in my country,college students have played an obvious leading role in the design of fashion footwear and clothing in the Internet era.Therefore,the psychological consumption needs of college students have a significant im⁃pact on the design style of fashion footwear and clothes.This paper mainly analyzed the characteristics of college students'psychological consumption needs in the Internet era,and discussed the design concept and design style of fashion footwear and clothing at this stage,hoping to provide reference for designers of fashion footwear and clothing.

关 键 词：大学生消费心理 潮牌鞋服 设计理念 设计风格 

分 类 号：TS56[轻工技术与工程—皮革化学与工程]