激励对人脸识别技术采纳的促进机制研究  

Research on the Promotion Mechanism of Incentive for the Adoption of Face Recognition Technology

作　　者：王志英[1] 杨晋 WANG Zhiying;YANG Jin(School of Economics and Management,Jiangsu University of Science and Technology,Zhenjiang 212003,China)

机构地区：[1]江苏科技大学经济管理学院,江苏镇江212003

出　　处：《软件导刊》2023年第10期164-170,共7页Software Guide

基　　金：国家自然科学基金面上项目(72074101);江苏省社会科学基金项目(20TQB003)。

摘　　要：为探索激励措施对人脸识别技术采纳率是否有促进作用,采用技术接受模型,引入激励机制理论,结合感知有用性、感知易用性和采纳行为构建模型,使用AMOS软件对所构建的模型进行假设检验和中介效应分析。结果表明:经济激励对人脸识别感知易用性有促进作用;权力激励对人脸识别感知易用性和感知有用性有促进作用;社交激励对人脸识别感知有用性和感知易用性有促进作用;人脸识别感知易用性对感知有用性和采纳行为有正向影响;人脸识别感知有用性对采纳行为有正向影响。研究成果论证了经济激励、权力激励、社交激励对人脸识别技术采纳的作用机制,为采用不同激励措施促进人脸识别技术采纳提供了实践指导。To explore whether incentive measures have a promoting effect on the adoption rate of facial recognition technology,a technology acceptance model was adopted,and incentive mechanism theory was introduced.A model was constructed combining perceived usefulness,perceived ease of use,and adoption behavior.AMOS was used to conduct hypothesis testing and mediating effect analysis on the constructed model.The results indicate that economic incentives have a promoting effect on the perceived ease of use of facial recognition;Power incen⁃tives have a promoting effect on the perceived ease of use and perceived usefulness of facial recognition;Social motivation has a promoting ef⁃fect on the perceived usefulness and perceived ease of use of facial recognition;The perceived usability of facial recognition has a positive im⁃pact on perceived usefulness and adoption behavior;The perceived usefulness of facial recognition has a positive impact on adoption behavior.The research results demonstrate the mechanism of economic incentives,power incentives,and social incentives on the adoption of facial rec⁃ognition technology,providing practical guidance for adopting different incentive measures to promote the adoption of facial recognition tech⁃nology.

关 键 词：人脸识别 技术采纳 经济激励 权力激励 社交激励 

分 类 号：TP391[自动化与计算机技术—计算机应用技术]