试论文旅融合背景下博物馆发展对城市旅游竞争力的影响  

The Impact of Museum Development on City Tourism Competitiveness in the Context of Cultural Tourism Integration

作　　者：苏永华[1] 王美云[1] SU Yonghua;WANG Meiyun(School of Tourism Management,Hangzhou Vocational and Technical College of Science and Technology)

机构地区：[1]杭州科技职业技术学院旅游管理学院

出　　处：《科学教育与博物馆》2023年第5期3-13,共11页Science Education and Museums

基　　金：浙江省哲学社会科学规划课题《全域旅游背景下地方特色文化旅游资源的开发与利用研究》(20NDJC354YBM);北京市社会科学基金重点项目《北京建设博物馆之城与提升城市旅游竞争力研究》(21GLA002);浙江省文化和旅游厅科研与创作项目《博物馆助力城市旅游竞争力提升的机制与路径研究》(2022KYY016);浙江省高校国内访问学者“教师专业发展项目”《博物馆旅游助力城市旅游竞争力提升的机制与路径研究》(FX2021205)的研究成果。

摘　　要：采用四阶滞后^(①)VAR^(②)模型,基于北京市的实证研究显示城市旅游竞争力和博物馆发展水平互为格兰杰原因,经济发展水平对城市旅游竞争力提升具有显著作用。进一步提升博物馆与博物馆旅游吸引力、多措并举提升博物馆参观人次、加强博物馆和博物馆旅游供给成为借助博物馆提升城市旅游竞争力的重要路径选择。As an important cultural tourism attraction,museums are an important support and carrier for developing urban cultural tourism.Sharing visitor resources with the tourism industry,regulating the unevenness of the tourism market,enriching the supply of cultural tourism resources,expanding tourists'tourism consumption,and enhancing destination awareness are the theoretical paths through which museums contribute to the improvement of urban tourism competitiveness.Adopting the fourth-order lagged VAR model,the empirical study based on Beijing shows that the city tourism competitiveness and the museum development level are Granger causes for each other,and the level of economic development has a certain significant role in the enhancement of city tourism competitiveness.Further enhancing the attractiveness of museums and museum tourism,taking multiple measures to increase the number of museum visits,and strengthening the supply of museums and museum tourism become important path options to enhance the competitiveness of city tourism with the help of museums.

关 键 词：博物馆 博物馆旅游 城市旅游竞争力 文旅融合 

分 类 号：F592.7[经济管理—旅游管理] G260[经济管理—产业经济]