我国民族体育运动的视觉化设计研究  

Research on the Visual Design of Chinese National Sports

作　　者：庾萍[1] 华津霆 高扬 YU Ping;HUA Jinting;GAO Yang(Guilin University of Electronic Technology,Guilin 541010,China)

机构地区：[1]桂林电子科技大学,广西桂林541010

出　　处：《鞋类工艺与设计》2023年第19期54-56,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：基于文化传承视域,分析少数民族体育运动和视觉化设计之间的关系,根据我国民族体育运动发展与传播的现状,提出民族体育运动视觉化设计策略,尝试将民族体育运动用视觉化设计的形式语言呈现出来,让更多的人了解和认识这些项目,从而增加少数民族体育项目的参与者和爱好者,促进这些项目在基层的发展和普及。将少数民族体育运动进行视觉化设计,是解决其生存发展的可行途径之一。通过趣味性插画、文创产品、互动游戏3种传播策略进行视觉化表达,从而达到增强人们对体育项目的兴趣和热爱,增加传播性和可视性,让民族文化“活起来”。Based on the horizon of cultural inheritance,analysis of the relationship between minority sports and visual design,according to the present situation of national sports development and spread in our country,put forward national sports visual design strategy,try to present the national sports with visual design language,let more people understand and know these projects,so as to increase the minority sports participants and enthusiasts,promote the development of these projects in the grassroots and popularization.It is one of the feasible ways to solve the survival and development of ethnic minority sports by visually designed.Through three communication strategies,interesting illustration,cultural and creative products and interactive games,so as to enhance people's interest and love for sports,increase the dissemination and visibility,and make the national culture“alive”.

关 键 词：少数民族体育运动 视觉化设计 文化传承 

分 类 号：TU998.9[建筑科学—市政工程]