汉字图形化在标志设计中的应用研究  

Research on the Application of Chinese Character Graphics in Logo Design

作　　者：钱会敏 QIAN Huimin(Zhengzhou University of Light Industry,Zhengzhou 450003,China)

机构地区：[1]郑州轻工业大学,河南郑州450003

出　　处：《鞋类工艺与设计》2023年第19期57-59,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：汉字作为语言传递的载体,本身也具有符号性和传达性,同时也是视觉传达设计中不可或缺的一种艺术表现形式。标志作为设计的一种象征符号,通过视觉语言传达设计的人文内涵,展现标志的个性形象。将汉字图形化应用于标志设计中,不仅能够展示出汉字图形化的视觉魅力,同时也能为标志设计提供更多思路和方法,同时能够提升文化内涵。论文以汉字图形化思维为切入点,将汉字图形化运用到标志设计中,使汉字图形化的产生与发展为标志设计提供源动力,同时在标志设计中的汉字图形化以其深厚的文化内涵和独特的设计表现形式共同构建了视觉传达的标志内容。As a carrier of language transmission,Chinese characters themselves are also symbolic and communicative,and are also an indispensable form of artistic expression in visual communication design.Chinese character graphics appear more and more in logo design.As a symbol of design,the logo conveys the humanistic connotation of design through visual language and shows the personality image of the logo.The application of Chinese character graphics to logo design can not only show the visual charm of Chinese character graphics,but also provide more ideas and methods for logo design,and enhance cultural connotation.Taking the thinking of Chinese character graphics as the starting point,this paper applies Chinese character graphics to logo design,so that the generation and development of Chinese character graphics provides the source power for logo design,and at the same time,the graphic Chinese characters in logo design jointly construct the logo content of visual communication with its profound cultural connotation and unique design expression.

关 键 词：汉字图形化 标志设计 创意表现 

分 类 号：J524.3[艺术—艺术设计]