防疫抗疫新闻标题的语用修辞价值--以《人民日报》为例  

Pragma-rhetorical values of anti-pandemic news headlines:A case study of People's Daily

作　　者：刘小红 侯国金[3] Liu Xiaohong;Hou Guojin

机构地区：[1]南京大学外国语学院 [2]云南经济管理学院 [3]莆田学院/华侨大学外国语学院

出　　处：《西安外国语大学学报》2023年第3期12-16,共5页Journal of Xi’an International Studies University

基　　金：教育部人文社会科学研究青年基金项目“语言库藏类型学和词汇—构式语用学的融合研究”(项目编号:18YJC740054)的阶段性研究成果。

摘　　要：在疫情语境下,防疫抗疫新闻标题在推进疫情防控方面发挥着重要作用。本文以语用修辞学为研究视角,基于《人民日报》的防疫抗疫新闻标题语料,阐述其语用修辞特征及其功能。研究发现,其防疫抗疫新闻标题常使用以下语用策略:形式上利用字音、句式的韵律特征和多模态方式;内容上表现为人称指别语、语用预设、语为、强势语、隐含、隐喻、转喻、评价性话语等。该类新闻标题的语用修辞功能有7种:1)介绍防疫抗疫须知;2)发布官方防疫抗疫新闻;3)讲述防疫抗疫事迹;4)表达防疫抗疫决心和信心;5)动员防疫抗疫;6)向防疫抗疫英模致敬;7)诗性美学功能。本文可望助推和谐社会公共话语体系的构建,以及公共话语研究和语用修辞学研究。In the epidemic context,the news headlines on anti-pandemic play an important role in the prevention and control of epidemic situation.This paper,based on the corpus of People's Daily,explores the pragma-rhetorical features and func-tions of the anti-epidemic news headlines from the perspective of pragma-rhetoric.It is found that these news headlines often employ various pragmatic strategies concerning the form and content.The form includes prosody and multimodality,and the content involves personal deixis,pragmatic presuppositions,practs,boosters,implicatures,metaphors,metonymies,and evaluative expressions.Those news headlines accomplish seven types of pragma-rhetorical functions:notifying anti-epidemic know-hows,releasing official news,telling moving anti-epidemic stories,expressing anti-epidemic determination and convic-tion,anti-epidemic summoning,homage for anti-epidemic heroes,and poetic-aesthetic function.This study can hopefully fa-cilitate a harmonious public discourse system as well as interface studies of pragmatics and rhetoric.

关 键 词：防疫抗疫标题 《人民日报》 语为 语用修辞效果 

分 类 号：H030[语言文字—语言学]