绍兴纺织业质量、标准、品牌、IP全链条融合对策研究  

Research on Countermeasures for the Integration of Quality,Standards,Brands,IP All-link Chains of Shaoxing’s Textile Industry

作　　者：董勇[1] 刘程军 陈辰 DONG Yong;LIU Chengjun;CHEN Chen(Zhijiang College of Zhejiang University of Technology Shaoxing,Zhejiang 312030)

机构地区：[1]浙江工业大学之江学院,浙江绍兴312030

出　　处：《中国商论》2023年第20期9-12,共4页China Journal of Commerce

基　　金：绍兴市哲社“十四五”规划2023年度重点课题“质量、品牌、标准、IP全链条耦合联动机理与发展对策研究——以绍兴为例”(145270)。

摘　　要：质量、标准、品牌、IP(知识产权)是产业价值链重塑提升的重要抓手。本文在厘清相关概念、主要内容、融合逻辑的基础上,总结概括了绍兴纺织业质量、标准、品牌、IP全链条融合具有标准赋能带动不足、专利技术支持不足、品牌增值有待激发等现状。本文基于产业融合理论视角,分析产生问题的主要原因是缺少头部企业引领、缺乏创新环境支持、缺乏协同推进机制等,并提出全面实施创新融合战略、着力引育领军航母企业、发挥“链主”企业主体功能、数字化提升部门协同、大力发展生产性服务业等对策建议,以供参考。The integration of quality,standards,brands,and IP(intellectual property)is an important part of the reshaping and upgrading of the industrial value chains.In this paper,by clarifying relevant concepts,main content and integration logic,it is summarised that the integration of quality,standards,brands and IP in Shaoxing’s textile industry has the characteristics of insufficient standards,insufficient support of patent technologies,and brands value-added to be stimulated.From the perspective of the theory of industrial integration,this paper analyses that the main reason for the problem is the lack of enterprises to lead,the lack of support from innovation,the lack of synergistic promotion mechanisms,etc.,and puts forward the comprehensive implementation of innovation and integration strategies,focusing on attracting and nurturing the leading enterprises,playing the main functions of the enterprises oriented by industrial chains,digitally enhancing the synergies of the sectors,and vigorously developing the production service industry,etc.,for reference.

关 键 词：纺织产业链 质量 标准 品牌 知识产权 绍兴纺织业 

分 类 号：F127[经济管理—世界经济]