农村电商“最后一公里”配送模式选择研究——基于二阶段博弈模型的分析  

Research on the"Last-mile"Delivery Model Selection for Rural E-commerce:Analysis based on Two-stage Game Model

作　　者：范轶琳[1] 施敏燕 曹柬[2] FAN Yilin;SHI Minyan;CAO Jian(School of Economics and People's Livelihood and Welfare,Zhejiang Shuren University,Hangzhou,Zhejiang,310015,China;School of Management,Zhejiang University of Technology,Hangzhou,Zhejiang,310023,China)

机构地区：[1]浙江树人大学经济与民生福祉学院,浙江杭州310015 [2]浙江工业大学管理学院,浙江杭州310023

出　　处：《浙江树人大学学报》2023年第4期38-47,共10页Journal of Zhejiang Shuren University

基　　金：国家自然科学基金面上项目(72274175);浙江省哲学社会科学规划课题(22NDJC057YB)。

摘　　要：将农村电商“最后一公里”配送划分为两个阶段:第一阶段利用演化博弈模型分析不同类型物流企业的决策,第二阶段利用主从博弈模型分析物流企业、农村物流站点以及农村便利店间的博弈关系。随后选取算例,进一步分析物流企业的农村电商“最后一公里”配送模式选择及其影响因素。研究结果表明:在满足各稳定条件情况下,不同演化阶段对应的均衡结果不同,共同配送模式的成熟与否会对物流企业的决策行为产生影响,其中共同配送模式处于成熟期更能为企业带来效益;物流企业单位物流成本以及区域内需求量,均会影响物流企业的决策行为,高需求量与高成本均能促使物流企业选择共同配送模式;不论是物流企业自身的配送成本,还是支付给物流站点或便利店的物流成本,均会影响物流企业对配送模式的选择。Regarding the issue of"last-mile"delivery model selection for rural e-commerce,it is divided into two stages.In the first stage,an evolutionary game model is used to analyze the decision-making of different types of logistics companies.In the second stage,a master-slave game model is employed to analyze the game relationship between logistics companies,rural logistics stations,and rural convenience stores.Subsequently,specific examples are selected to further analyze the choice of"last-mile"delivery model for logistics companies and its influencing factors.The research results indicate that under various stable conditions,the equilibrium results differ in different evolutionary stages.The maturity of the cooperative delivery mode will influence the decision-making behavior of logistics companies,with the mature cooperative delivery model being more beneficial for companies.Factors such as logistics costs per unit and demand within the region will also influence the decision-making behavior of logistics companies,with high demand and high costs prompting logistics companies to choose the cooperative delivery model.Additionally,both the logistics cost for the logistics companies themselves and the cost paid to the logistics stations or convenience stores will affect the logistics companies'choice of delivery model.

关 键 词：农村电商 最后一公里 配送模式选择 二阶段博弈模型 

分 类 号：F724.6[经济管理—产业经济] F323F259.23F224.32