群体规范、生态认知与农户垃圾分类行为  

Group Norms,Ecological Cognition and Rural Household Waste Classification

作　　者：田冰冰 张士云[1] 李珂珂 关曼玉 Tian Bingbing;Zhang Shiyun;Li Keke;Guan Manyu(School of Economics and Management,Anhui Agricultural University,Hefei 230036,Anhui,China)

机构地区：[1]安徽农业大学经济管理学院,安徽合肥230036

出　　处：《新疆农垦经济》2023年第10期66-77,共12页Xinjiang State Farms Economy

基　　金：国家自然科学基金项目(项目编号:71873004)。

摘　　要：生态宜居是实施乡村振兴战略的关键环节。农村人居环境整治是促进生态宜居和实现美丽乡村的重要手段,调动农户参与环境整治的积极性对乡村人居环境改善至关重要。而农村生活垃圾是农村人居环境整治的重要方面和内容。因此,文章以农村生活垃圾分类为例,基于2021年CLES数据,采用Orderd Probit模型,通过中介效应,研究不同类型的群体规范对农户生活垃圾分类行为的影响。研究结果显示:(1)非正式规范中村规民约、邻里效应和名誉约束对农户垃圾分类行为有显著正向影响,正式规范中宣传教育、奖惩措施对农户生活垃圾分类行为影响显著;(2)非正式规范的影响存在家庭收入水平和性别异质性;(3)环境认知在群体规范对农户生活垃圾分类行为的影响中起到部分中介作用。据此,对不同收入水平、不同性别的农户群体实行适宜的规范措施,以提高农户的生态认知水平。Ecological livability is crucial to implementing the rural revitalization strategy.The improvement of rural human settle⁃ments is an important means to promote ecological livability and realize a beautiful countryside.Mobilizing the enthusiasm of farm⁃ers to participate in environmental improvement is essential to the improvement of rural human settlements.Rural household waste is an important aspect of rural human settlements improvement.Therefore,this article takes the classification of rural household waste as an example,based on the 2021 CLES data,uses the Orderd Probit model,and uses the mediation effect to study the impact of different types of group norms on farmers’household waste classification behavior.The research results are as follows.(1)In in⁃formal norms,village regulations,neighborhood effect and reputation constraints have significant positive effects on household waste classification behavior,while in formal norms,publicity and education,rewards and punishments have significant effects on household waste classification behavior.(2)There are household income level and gender heterogeneity in the influence of informal norms.(3)Environmental cognition plays a partial mediating role in the influence of group norms on household waste classification behavior.Accordingly,appropriate normative measures are implemented for farmers with different income levels and genders to im⁃prove farmers’ecological cognition.

关 键 词：农户 正式规范 非正式规范 生态认知 生活垃圾分类行为 

分 类 号：F323.6[经济管理—产业经济] X799.3[环境科学与工程—环境工程]