基于产品语义学的产品外观设计及应用研究  

Research on Product Appearance Design and Application Based on Product Semantics

作　　者：郭胜荣 GUO Shenrong(Shenzhen Dongxiang Design Co.,Ltd.,Shenzhen Guangdong 518000)

机构地区：[1]深圳市东象设计有限公司,广东深圳518000

出　　处：《中国科技纵横》2023年第17期99-101,共3页China Science & Technology Overview

摘　　要：产品外观设计可以为品牌的推广提供有效手段,为创新产品外观设计,提出基于产品语义学的产品外观设计及应用研究。通过产品语义学的意义传达,从产品要素和产品结构两方面,完成产品的符号学分析,通过产品外观的造型语义分析、色彩语义分析、材质语义分析和功能语义分析,实现产品的外观设计。实例分析结果显示,利用产品语义学设计的美容洗脸机外观具有创新性。Product appearance design can provide effective means for brand promotion.In order to innovate product appearance design,product appearance design and application research based on product semantics were proposed.Through the meaning transmission of product semantics,the semiotic analysis of products is completed from two aspects of product elements and product structure,and the appearance design of products is realized through the modeling semantic analysis,color semantic analysis,material semantic analysis and functional semantic analysis of product appearance.The result of case analysis shows that the appearance of the facial washing machine designed by using product semantics is innovative.

关 键 词：产品语义学 符号学 造型语义 外观设计 颜色语义 

分 类 号：TB472[一般工业技术—工业设计]