日本乒乓球T联赛的发展与其镜鉴研究  

Development and Reflective Insights from Japan’s Table Tennis T-League

作　　者：林云祥 Lin Yunxiang(School of Physical Education and Sport Science,Fujian Normal University,Fuzhou 350117,China)

机构地区：[1]福建师范大学体育科学学院,福建福州350117

出　　处：《体育科技文献通报》2023年第9期62-65,83,共5页Bulletin of Sport Science & Technology

摘　　要：研究国外乒乓球职业赛事的现状,对我国乒乓球超级联赛的发展和职业化模式的运营具有一定的借鉴意义。本文运用文献资料法、逻辑分析法对日本乒乓球运动的发展历程进行梳理,重点研究日本T联赛的发展历程,从中提炼对我国乒乓球超级联赛发展有益的共性经验及启示。结果表明:日本T联赛在联赛竞赛体系、赛事理念及运营模式、宣传手段等方面进行了系列革新,其联赛专属品牌、培养球迷群体、媒体转播资源等方面对促进中国乒乓球超级联赛的发展和提供职业化水平具有一定的借鉴和参考价值。This study delves into the current landscape of professional table tennis events abroad,offering valuable lessons for the development and professionalization of China’s Super Table Tennis League.Through a combination of literature analysis and logical examination,this article meticulously traces the developmental journey of table tennis in Japan,with a particular emphasis on the evolution of the Japanese T-League.The goal is to distill common experiences and enlightenments that could prove beneficial for the advancement of China’s Super Table Tennis League.The findings underscore that the Japanese T-League has ushered in a series of innovations encompassing league competition structures,event philosophies,operational models,and promotional tactics.Its exclusive league branding,cultivation of fan communities,access to media broadcasting resources,and more offer significant insights and references for driving the development and professionalization of China’s Super Table Tennis League.

关 键 词：日本体育 品牌建构 盈利模式 T联赛 

分 类 号：G8465[文化科学—体育训练]