乡村体育产业高质量发展赋能乡村振兴思考  

High-Quality Development of Rural Sports Industry Empowering Rural Revitalization

作　　者：邓梦楠 李书娟[1,2] DENG Meng-nan;LI Shu-juan(School of Economics&Management,Wuhan Sports University,Wuhan 430079,China;Hubei Sports Industry Research Center,Wuhan 430079,China)

机构地区：[1]武汉体育学院经济与管理学院,武汉430079 [2]湖北体育产业研究中心,武汉430079

出　　处：《体育文化导刊》2023年第10期27-34,共8页Sports Culture Guide

基　　金：国家社会科学基金项目(22BTY016);武汉体育学院青年教师科研基金项目(2021S06)。

摘　　要：运用文献资料、逻辑分析等方法,探究乡村体育产业高质量发展的内涵,提出赋能乡村振兴的价值及路径。价值:挖掘乡土特色体育品牌,助力产业兴旺;开发乡村绿色体育产品,推动生态宜居;增强乡村体育文化内生动力,营造乡风文明;深化体育文化“三治”融合,助推乡村治理有效;拓展从业人员增收空间,促进生活富裕。路径:完善政策保障体系,激发内生动力;强化科技创新支撑,挖掘市场潜能;加强人才供给,提升服务品质;加快现代化治理建设,加强管理规范;增强体育非遗传承,带动经济繁荣;打造优质营商环境,推动产业健康发展。By using the methods of literature review and logical analysis,this paper explored the connotation of high-quality development of rural sports industry,and proposed value and paths for empowering rural revitalization.Value:It excavates local sports brands to help the industry thrive.It develops rural green sports products and promotes ecological livability.It enhances the endogenous power of rural sports culture and creates a rural civilization.It deepens the integration of sports culture"three governance"and promotes effective rural governance.It expands the space for employees to increase their income and promotes prosperity.Path:We should improve the policy support system to stimulate internal impetus,strengthen support for scientific and technological innovation to tap the potential of the market,strengthen the supply of talents to improve the quality of service,speed up the construction of modern governance to promote management norms,enhance the inheritance of sports intangible cultural heritage to drive economic prosperity,and create a high-quality business environment to promote healthy development of the industry.

关 键 词：体育管理 乡村体育产业 乡村振兴 高质量发展 

分 类 号：G812.42[文化科学—体育学]