SCP模式视角下我国体育用品制造业市场发展研究  

Development of Sports Goods Manufacturing Industry Market in China from the Perspective of SCP mode

作　　者：宋赵龙煊 张佃波[1] SONG Zhao-long-xuan;ZHANG Dian-bo(Graduate School,Shandong Sport University,Ji'nan 250102,China)

机构地区：[1]山东体育学院研究生教育学院,济南250102

出　　处：《体育文化导刊》2023年第10期73-78,共6页Sports Culture Guide

基　　金：山东省社会科学规划研究重点项目(22BTY01)。

摘　　要：运用文献资料、逻辑分析等方法,基于SCP模式视角,对我国体育用品制造业市场发展的现状、困境进行研究,并提出发展路径。现状:市场份额趋于集中,市场主体日渐活跃,市场需求日益增长。困境:企业竞合冲突,生存空间不足;自主研发能力羸弱,缺乏有效供给;渠道布局失效,风控能力不足。发展路径:促进企业竞合畅通,激发产业集群效应;加强核心科技研发,提升产品有效供给能力;注重产业渠道建设,增加企业利润来源。By using the methods of literature review and logical analysis,this paper studied the current situation and dilemma of the development of sports goods manufacturing industry market in China from the perspective of SCP model,and put forward the development path.Current situation:Market share tends to be concentrated,market players are increasingly active,and market demand is growing day by day.Dilemma:Confl icts in competition and cooperation among enterprises result in insuffi cient space for survival.The ability to independently research and develop is weak and lacks effective supply.The channel layout is ineffective,and the ability to control risks is insuffi cient.Development path:We should promote smooth competition and cooperation among enterprises to stimulate the effect of industrial clusters,strengthen core science and technology research and development to improve the effective supply capacity of products,and pay attention to the construction of industrial channels to increase the source of corporate profi ts.

关 键 词：体育经济 体育用品制造业 市场 SCP模式 

分 类 号：G812[文化科学—体育学]