百年品牌 非凡“镜”界——记老凤祥眼镜公司  

Extraordinary Glasses Under Innovation and Integration of Century-old Brand

作　　者：李继国 

机构地区：[1]不详

出　　处：《上海工艺美术》2023年第3期20-21,共2页Shanghai Arts & Crafts

摘　　要：百年珠宝品牌老凤祥一直以来都是中国珠宝行业的领军品牌之一,其独特的设计风格和高品质的工艺被广大消费者所认可。2012年,老凤祥眼镜公司成立,一批多年从事眼镜行业的专业人才被引进,从此,眼镜品类成为老凤祥集团跨界发展的新产业。老凤祥眼镜秉承百年老字号的深厚文化历史底蕴与精湛卓越的工艺。Lao Feng Xiang Glasses holds firm to profound cultural and historical heritage and exquisite craftsman ship of centuryold brand.Based on design and production of the popular wire-rimmed glasses in the 1930s,Lao Feng Xiang puts forth new ideas,advance with the times,and introduces competitives ubdivision niche for 18K gold jewelry glasses.All types of elegant and fashionable glasses meet the needs of people for personalized and high-end jewelry glasses.

关 键 词：眼镜公司 珠宝行业 眼镜行业 领军品牌 专业人才 珠宝品牌 老凤祥 跨界发展 

分 类 号：F426.8[经济管理—产业经济]