数字经济时代下如何实现BOP创业的可持续发展?——三主体共生演化研究  

How to Realize the Sustainable Development of BOP Entrepreneurship in the Digital Economy Era?Research on Symbiotic Evolution of Three Actors

作　　者：辛晓华 缪小明[1] 马红玉[2] XIN Xiao-hua;MIAO Xiao-ming;MA Hong-yu(School of Management,Northwestern Polytechnical University,Xi'an 710129;School of Economics and Management,Northwest A&F University,Yangling 712100)

机构地区：[1]西北工业大学管理学院,西安710129 [2]西北农林科技大学经济管理学院,陕西杨凌支712100

出　　处：《软科学》2023年第9期31-38,共8页Soft Science

基　　金：国家社会科学基金项目(18BGL033);教育部人文社会科学项目(20XJA790005)。

摘　　要：基于生态学理论和共生理论,引入Logistic生长函数构建BOP创业生态系统三主体共生演化模型,在分析其均衡点及稳定性条件的基础上,对不同的共生演化模式进行模拟仿真,并以“太平创业生态系统”为例进行实证分析。研究表明:BOP创业是促进经济发展和减轻贫困的重要方式,可通过构建BOP创业生态系统实现减贫致富的可持续性;消费者是数字经济时代下BOP创业生态系统中不可或缺的共生主体;BOP创业者与其他主体的偏利共生模式可大幅提升BOP创业效益并在短期内达到规模稳定,而三主体互惠共生模式是实现BOP创业者收益长效增长及系统可持续发展的最佳方向。Based on the ecological theory and symbiosis theory,this study introduces the Logistic to construct a three-agent symbiotic evolution model of the BOP entrepreneurial ecosystem.On the basis of analyzing the equilibrium point and stability conditions of the model,through simulation analysis and case analysis of"Taiping Entrepreneurship Ecosystem",this study shows that:BOP entrepreneurship is an important way to promote economic development and reduce poverty,and the sustainability of poverty-reduction and prosperity can be achieved by building BOP entrepreneurial ecosystems.In the digital economy era,the consumer is an indispensable symbiotic subject in the BOP entrepreneurial ecosystem.The mode of commensalism between BOP entrepreneurs and other subjects can greatly improve the benefits of BOP entrepreneurs and achieve a stable scale in the short term,while the mode of mutualism is the best direction to realize the long-term growth of BOP entrepreneurs'income and the sustainable development of the system.

关 键 词：BOP创业生态系统 共生演化 仿真 数字经济 可持续 

分 类 号：F724.6[经济管理—产业经济]