我国体育赛事活动消费高质量发展的历史逻辑、价值意蕴和实现路径  

Historical Logic,Value Implication and Realization Path of High Quality Development of Sports Event Consumption in China

作　　者：郑芳[1] 于蓝 ZHENG Fang;YU Lan(Dept.of PE,School of Education,Zhejiang University,Hangzhou 310058,China)

机构地区：[1]浙江大学教育学院体育学系,浙江杭州310058

出　　处：《天津体育学院学报》2023年第5期549-556,共8页Journal of Tianjin University of Sport

基　　金：国家社会科学基金重大项目(项目编号:22&ZD335)。

摘　　要：体育赛事活动消费高质量发展是新时代体育产业发展的应有之义。为促进我国体育赛事活动消费高质量发展,对我国体育赛事活动消费的历史逻辑、价值意蕴和实现路径展开深入研究。体育赛事活动消费的内涵体现在体育赛事活动观赏和参与过程中对体育服务和产品的消费。我国体育赛事活动消费历经消费萌芽期、市场培育期、快速扩张期和提质探索期四个历史阶段,不同阶段展现出不同发展特点。新时代,体育赛事活动消费的价值意蕴体现在提升人民群众生活品质的重要手段、加快体育消费结构升级的关键抓手、促进体育产业高质量发展的必然路径和助推中国式现代化城乡建设的关键着力点。构建高质量赛事供需匹配体系、统筹赛事活动消费区域协调发展和全方位打造高品质赛事活动消费体验是体育赛事活动消费高质量发展实现路径。The high quality development of sports event consumption is the due meaning of the development of sports industry in the new era.In order to promote the high quality development of sports event consumption in China,this paper makes an in-depth study on the connotation,historical logic,value implication and realization path of sports event consumption in China.The connotation of sports event consumption is the consumption of sports services and products in the process of watching and participating in sports events.The consumption of sports events in China has gone through four historical stages:the embryonic stage of the consumption,the cultivation period of the market,the rapid expansion period and the exploration period of quality improvement.Different stages show different characteristics.The value implication of sports event consumption in the new era is reflected in the important means to improve the quality of life of the people,the key point to upgrade the sports consumption structure,the inevitable path to promote the high-quality development of the sports industry,and the key point to promote the construction of modern Chinese cities and rural revitalization.The research puts forward the realization path of constructing high-quality event supply and demand matching system,coordinating the coordinated development of event consumption regions and creating high-quality event consumption experience in an all-round way.

关 键 词：体育赛事活动消费 体育消费 体育服务 高质量发展 体育产业 

分 类 号：G80-05[文化科学—运动人体科学]