补消费短板助有序发展:当前我国职业体育改革之侧重  

Making up the Shortcoming of Consumption to Help Development:The Current Reform Direction of Professional Sports in China

作　　者：张兵[1] ZHANG Bing(School of PE,Yancheng Teachers college,Yancheng 224002,China)

机构地区：[1]盐城师范学院体育学院,江苏盐城224002

出　　处：《天津体育学院学报》2023年第5期564-570,共7页Journal of Tianjin University of Sport

基　　金：国家社会科学基金重大项目(项目编号:22&ZD335);国家社会科学基金项目(项目编号:22BTY032)。

摘　　要：当前我国职业体育如何有序发展,值得关注与重视。研究认为,需求驱动是牵引我国职业体育改革的主线,并切合职业体育的消费生成逻辑,然而,近年来我国职业体育改革实践却更多遵循生产中心逻辑,对消费需求的关照不够恰是导致当前职业体育发展困境的重要原因。故此,补齐消费短板助力产业升级,成为推进我国职业体育高质量发展的应然选择。具体实践中,宜在优化我国职业体育改革发展逻辑的基础上分阶段实施。其中,短期举措要立足现实矛盾,深化改革促进职业体育消费增长,助力脱困;中期实践应强化创新驱动,立足产品质量提升优化供需厚植我国职业体育消费升级基础;长期远景上要突出政策引领,形成我国职业体育可持续发展的保障机制。How to orderly develop professional sports in China has become a real problem.This study believes that demand-driven is the main line driving the reform of professional sports in China,and with meeting the consumption logic of professional sports;However,in recent years,the practice of professional sports reform in China has followed the logic of the production center,and the lack of care for consumer demand is an important reason for the current dilemma in the development of professional sports.Therefore,in the new development stage making up for the shortcomings of consumption to help industrial upgrading has become a natural choice for promoting the orderly development of professional sports in China.In specific practice,it is advisable to phased implementation on the basis of optimizing the logic of the development of professional sports in China.Among them,short-term measures should be deepened reform to promote the consumption growth of professional sports and get out of trouble,which is based on practical contradictions.Medium-term practice should strengthen innovation-driven,lay the foundation for the upgrading of professional sports consumption in China by optimizing supply and demand which is based on the improvement of product quality.In the long-term vision,it is necessary to highlight policy guidance and form a guarantee mechanism for the sustainable development of professional sports in China.

关 键 词：职业体育 有序发展 消费 需求驱动 

分 类 号：G80-05[文化科学—运动人体科学]