基于消费者预期后悔的信息产品政府反盗版监管策略  

Government Anti-piracy Regulation Strategy of Information Products Based on Consumers'Anticipated Regret

作　　者：高鹏[1] 朱宾欣 GAO Peng;ZHU Binxin(School of Management,Jiangsu University of Technology,Changzhou 213001,China;School of Management Jiangsu University,Zhenjiang 212013,China)

机构地区：[1]江苏理工学院管理学院,江苏常州213001 [2]江苏大学管理学院,江苏镇江212013

出　　处：《工程管理科技前沿》2023年第5期82-89,共8页Frontiers of Science and Technology of Engineering Management

基　　金：江苏省教育厅高校哲学社会科学研究重大项目(2023SJZD024);国家自然科学基金资助项目(71672153);江苏省社会科学基金资助项目(22GLD017);江苏理工学院科研培育基金资助项目(KYY22527)。

摘　　要：盗版是数字经济发展面临的重要问题,政府反盗版监管中需考虑消费者的心理行为,如预期后悔。在推导预期后悔下正版和盗版信息产品需求函数的基础上,本文采用博弈论构建了无监管、完全监管以及均衡监管三种模式下的四方博奔模型,分析了预期后悔下的信息产品质量决策以及政府反盗版监管策略。研究发现,竞争市场中预期后悔的增强会降低正版品的价格和质量,压缩正版商利润;政府监管力度高于一定阅值时,预期后悔有利于降低盗版品需求,且监管力度会随预期后悔敏感度的增大而下降;从最大化社会福利角度,当消费者盗版偏好较低且预期后悔敏感度较高,或盗版偏好较高且预期后悔敏感度较低时,政府应选择均衡监管策略;其他情况下则应选择无监管。Piracy is a critical issue facing the development of the digital economy,and the psychological behavior of con-sumers,such as anticipated regret,must be considered in anti-piracy regulation.Based on the demand function for gen-uine and piracy information products under anticipated regret,a four-way game model under non-supervision,complete supervision and balanced supervision are built up by adopting game theory,and the impact of anticipated regret on the quality decision and government anti-piracy supervision strategy are further analyzed.The results show that in the com-petitive market,the enhancement of consumers'anticipated regret sensitivity will reduce the price and quality of genuine products,resulting in a compression of genuine providers'profits.When governments supervision exceeds a certain threshold,the anticipated regret will help reduce the demand for piracy goods,and the government's supervision efforts are expected to decrease with increasing sensitivity of anticipated regret.From the perspective of maximizing social welfare,when consumers have low piracy preferences with high sensitivity of anticipated regrets,or high piracy prefer-ences with low sensitivity of anticipated regrets,the government should choose balanced supervision.In other cases,non-supervision strategy should be chosen.

关 键 词：消费者预期后悔 信息产品 质量决策 政府反盗版监管 

分 类 号：F224.32[经济管理—国民经济]