全媒体语境下城镇视觉形象的重塑——以大连王家镇特色小镇为例  

Reshaping the Visual Image of Towns in the All-Media Context: A Case of the Characteristic Town of Wangjia Town in Dalian

作　　者：朱传蝶 张耿[1] 赵若琳 Zhu Chuandie;Zhang Geng;Zhao Ruolin

机构地区：[1]大连理工大学建筑与艺术学院

出　　处：《城市建筑》2023年第17期123-126,共4页Urbanism and Architecture

摘　　要：目前,千城一面、同质化的问题比较严重,城市独有的文化特色和个性受到多方面的侵袭,可能会威胁到城市特有文化的可持续发展。为了更好地解决此问题,党的二十大报告中指出要全面推进乡村振兴。而全媒体时代的来临打破了传统的城市视觉形象,为城市注入特色文化提供了新的方式。因此,为了加快特色城镇文化的发展,提升公众的认同感,树立独特、崭新的城镇视觉形象,文章将针对特色文化建设与城镇视觉形象重塑的迫切需求,基于文化特质、文化形态和文化记忆,深入探讨大连王家镇特色小镇在感官层面中的叙事表达、沉浸式共情场域方面的营造,并提出系统化的方法论,更新城镇视觉形象,为乡村振兴注入“源头活水”。At present,the problem of thousands of similar and homogeneous cities is serious,and the unique cultural characteristics and individuality of cities are being attacked in many ways,which may threaten the sustainable development of the unique culture of cities.In order to better solve this problem,the report of the 20th Party Congress points out to comprehensively promote rural revitalisation.And the advent of the all-media era breaks the traditional visual image of the city,which provides a new way for the city to inject characteristic culture.Therefore,in order to accelerate the development of characteristic town culture,to enhance the public’s sense of identity,and to establish a unique and new visual image of the town,this paper will address the urgent need for the construction of characteristic culture and the reshaping of the town’s visual image.Based on the cultural qualities,cultural forms and cultural memories,this paper also will explore in depth the construction of the characteristic town of Wangjia Town in Dalian with respect to the narrative expression in the sensory level and the immersive sympathetic field,and put forward a systematic methodology for updating the visual image of the town and injecting“living water”for rural revitalization.

关 键 词：特色小镇 乡村振兴 全媒体 视觉重塑 

分 类 号：TU984[建筑科学—城市规划与设计]