“身份管理”视角下的中国环境形象建构——对西方主流媒体话语的反思  

Construction of China's environmental image from the perspective of"identity management":Reflections on the discourse of Western mainstream media

作　　者：苏文萱 SU Wenxuan(School of Marxism,Nankai University,Ideological and Political Department,Tianjin 300381,China;Tianjin Electronic Information Vocational and Technical College,Tianjin 300350,China)

机构地区：[1]南开大学马克思主义学院,天津300381 [2]天津电子信息职业技术学院思政部,天津300350

出　　处：《未来与发展》2023年第10期11-19,28,共10页Future and Development

摘　　要：中国通过官方报告、首脑宣誓、媒体传播等方式展现全方位环境形象,而以《纽约时报》《华盛顿邮报》英国广播公司(BBC)等为代表的西方主流媒体在舆论话语中却传递了另外一种不乏偏见和片面色彩的中国环境形象。中国环境形象存在着“自我——他者”认知上的矛盾与张力,原因在于中国与西方世界非物质冲突的可能,“主我——客我”一致性问题和固有印象的自我强化。文章从中国环境形象互动过程模型入手,分析认为,中国在环境形象的身份管理中要进一步扩大环境治理成果,增强形象管理话语的亲和力,与国际话语接轨,讲述好中国故事,管理好环境身份。China presents a comprehensive environmental image through official reports,leaders'oath and media communication,while Western mainstream media represented by the New York Times,Washington Post and BBC convey another biased and one-sided image of China's environment in public opinion discourse.There exists contradiction and tension in the cognition of"ego-other"in China's environmental image.The reason lies in the possibility of immaterial conflict between China and the Western world,the consistency problem of"master-guest-self"and the self-reinforcement of inherent impression.Starting from the interactive process model of China's environmental image,this paper argues that China should further expand the results of environmental governance in environmental image identity management,enhance the affinity of image management discourse,integrate with international discourse,tell Chinese stories well,and manage environmental identity well.

关 键 词：身份管理 环境形象 话语 西方媒体 

分 类 号：D815[政治法律—国际关系]