高校图书馆网络直播阅读推广现状与发展策略——以“双一流”高校图书馆为例  

Status and Development Strategies of Webcast Reading Promotion in University Libraries——Taking"Double First-class"University Libraries as an Example

作　　者：王兴兰[1] 肖廷超[1] Wang Xinglan;Xiao Tingchao

机构地区：[1]重庆医科大学图书馆,重庆401331

出　　处：《图书馆工作与研究》2023年第10期105-112,共8页Library Work and Study

摘　　要：文章以“双一流”高校图书馆为调查对象,采用网络调查法,从直播形式、依托活动、直播平台、公开方式、服务对象五方面分析高校图书馆网络直播阅读推广的特点和存在的问题,提出利用多样化直播阅读推广平台、建立“通识+专业”直播阅读推广机制、打造直播阅读推广专业团队、建立立体化直播互动矩阵、制订直播阅读推广评价标准和指标等高校图书馆网络直播阅读推广发展策略。The article adopts network survey method,taking"Double First-class"university libraries as investigation objects,analyzes the characteristics and existing problems of university libraries webcast reading promotion from aspects such as webcast forms,relying on activities,webcast platforms,information disclosure method and service objects.It proposes strategies for the development of webcast reading promotion in university libraries,such as using diversified webcast reading promotion platforms,establishing a"general education+professional"webcast reading promotion mechanism,building a professional team for webcast reading promotion,constructing a three-dimensional interactive mechanism,and formulating evaluation standards and indicators.

关 键 词：高校图书馆 阅读推广 网络直播 双一流 新媒体 

分 类 号：G258.6[文化科学—图书馆学] G252.1