生态美学中的现代标志设计  

Modern Logo Design in Ecological Aesthetics

作　　者：刘平[1] 师雪静 王南[1] LIU Ping;SHI Xuejing;WANG Nan(Shijiazhuang Information Engineering Vocational College,Shijiazhuang 050035,China)

机构地区：[1]石家庄信息工程职业学院,河北石家庄050035

出　　处：《鞋类工艺与设计》2023年第20期30-32,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：设计发展到如今,已经逐渐打破设计的学科界限,“大设计”的设计观成为设计创新发展的核心观念,特别是近年来飞速发展的文化创意产品设计,更多中华优秀传统文化成为设计的研究对象,这是设计从大众消费向高端消费过渡的标志,也是设计精英化、个性化趋势的呈现。本文从生态美美学的美学观,提炼出现代标志设计的创意特点与构思方法,以期为现代标志设计发展提供新的研究方法。Nowadays,design has gradually broken the disciplinary boundaries of design,and the design concept of “great design” has become the core concept of design innovation and development,especially the design of cultural and creative products with rapid development in recent years,and more excellent traditional Chinese culture has become the research object of design,which is a sign of the excessive consumption of design from mass consumption to high-end consumption.It is also a manifestation of the trend of elite and personalized design.From the aesthetic view of ecological beauty aesthetics,this paper extracts the creative characteristics and conception methods of modern logo design,in order to provide a new research method for the development of modern logo design.

关 键 词：生态美学 标志设计 以人为本 天人合一 象征性 

分 类 号：J524[艺术—艺术设计]