基于南昌本地文化的品牌设计研究  

Research on Brand Design Based on Nanchang Local Culture

作　　者：诸子君 黄丽 孟雨 荣紫微 ZHU Zijun;HUANG Li;MENG Yu;RONG Ziwei(University of Science and Technology Liaoning,Anshan 114000,China)

机构地区：[1]辽宁科技大学,辽宁鞍山114000

出　　处：《鞋类工艺与设计》2023年第20期45-47,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：为了提高南昌本土品牌与城市内涵文化的关联度,给南昌地方品牌的推广提供有益建议,改变本地品牌设计的旧观念,本文对南昌本地品牌进行深入探究和分析,目的在于引导南昌本土品牌利用形象关联法去选择融入南昌传统文化中的各种元素,实现与本土文化的有机结合,最后逐步形成一套具有自己特色的品牌设计体系,从而能更好地被公众接受。In order to improve the correlation between Nanchang local brands and urban connotation culture,provide useful suggestions for the promotion of Nanchang local brands,and change the old concepts of local brand design,this article conducts an in-depth exploration and analysis of Nanchang local brands,with the purpose of guiding Nanchang local brands to use image The association method is used to select and integrate various elements in Nanchang's traditional culture,realize the organic combination with local culture,and finally gradually form a set of brand design system with its own characteristics,so that it can be better accepted by the public.

关 键 词：品牌设计 本土文化 文化传承 

分 类 号：J524[艺术—艺术设计]