新时代大学生消费观及其教育路径研究  

Research on College Students'Consumption Concept and Education Path in the New Era

作　　者：王尧 王源 王冬华 WANG Yao;WANG Yuan;WANG Dong-hua(Chongqing Construction Engineering Vocational College,Chongqing 400072;Chongqing Vocational College of Architecture and Technology,Chongqing 401331;Sichuan Academy of Fine Arts,Chongqing 401331,China)

机构地区：[1]重庆建筑工程职业学院,重庆400072 [2]重庆建筑科技职业学院,重庆401331 [3]四川美术学院,重庆401331

出　　处：《湖北开放职业学院学报》2023年第20期32-34,共3页Journal of Hubei Open Vocational College

基　　金：2019年重庆市教育委员会人文社会科学研究项目(“高校辅导员择优资助计划”)“基于校园网贷的大学生消费观念及教育引导机制研究”(项目编号:fdyzy2019010)。

摘　　要：教育引导大学生形成正确消费观,能够增强大学生的分辨能力和理性消费能力,使大学生的综合素养和消费意识得到正确健康的发展。新时代大学生受到外部消费环境的影响,不少大学生呈现消费观念不成熟、消费本质认知不具体、过于依赖娱乐性、虚拟性消费等一系列问题。对此应当充分利用政府的宣传力量,在社会范围内大力宣传正确消费观念,并营造良好的消费环境。而高校方面要尽可能开展绿色消费的教育与引导,让学生形成绿色消费的正确观念。同时家庭教育也要发挥作用,传递正确消费技巧,让学生在消费时更理性客观。高校思想政治教育课要发挥理论引导作用,尽可能帮助学生理解消费的本质含义,从根本上促进大学生认同正确的消费观念。Educating and guiding college students to form a correct consumption concept can enhance their ability to distinguish and rational consumption,and make their comprehensive quality and consumption awareness develop correctly and healthily.In this regard,we should make full use of the government's propaganda power,vigorously publicize the correct consumption concept in the social sphere,and create a good consumption environment.Colleges and universities should carry out education and guidance on green consumption as much as possible,so that students can form a correct concept of green consumption.At the same time,family education should also play a role in delivering correct consumption skills and making students more rational and objective in consumption.The ideological and political education course in colleges and universities should play the role of theoretical guidance,help students understand the essence of consumption as much as possible,and fundamentally promote students to identify with correct consumption concepts.

关 键 词：新时代 消费观 大学生消费观 消费观教育 

分 类 号：G640[文化科学—高等教育学]