乡村沉浸式旅游核心竞争力提升研究——以广西崇左市卜花村为例  

Enhancing the Core Competitiveness of Immersive Rural Tourism—A Study on Buhua Village in Guangxi

作　　者：黎莹 唐雍云 杨婕 LI Ying;TANG Yongyun;YANG Jie(School of Ethnology and Sociology,Guangxi Minzu University,Nanning 530006,China;School of Politics and Public Administration,Guangxi Normal University,Guilin 541000,China)

机构地区：[1]广西民族大学民族学与社会学学院,广西南宁530006 [2]广西师范大学政治与公共管理学院,广西桂林541000

出　　处：《沿海企业与科技》2023年第4期81-87,共7页Coastal Enterprises and Science & Technology

基　　金：广西民族大学自治区级大学生创新创业训练计划项目“乡村振兴战略视角下乡村沉浸式旅游发展路径探析——以‘甜蜜小镇’为例”(S202210608051)。

摘　　要：沉浸式旅游是一种新兴的旅游方式,也是文旅融合的重要表现形式之一,其高质量发展对促进乡村现代化建设、提升乡风乡貌、挖掘民族文化和实现人民生活富裕具有显著成效。文章以广西崇左市卜花村为例,探讨文旅融合视域下乡村沉浸式旅游发展的可行性、创新性和重要性,提出沉浸式旅游的发展对乡村人口实现就业、产业升级转型、文化传承创新、人居环境改善具有重要意义,而打造特色乡村沉浸式旅游品牌、文旅深度融合、创建专业人才团队、发展“银色经济”、加强区域旅游合作、借助互联网平台加大宣传力度等举措,有利于实现乡村沉浸式旅游可持续发展。Immersive tourism,a novel style in tourism,plays a pivotal role in the amalgamation of culture and tourism.High-quality development in tourism can boost rural modernization,village aesthetics,indigenous cultures,and the quality of life for local residents.Taking Buhua Village,a special village in Chongzuo,Guangxi,as a case study,this paper discusses the feasibility of the integration of immersive tourism and culture inheritance,as well as the innovation and significance.It points out that the development of immersive tourism is of great significance for stimulating employment,promoting industrial upgrading,improving cultural inheritance and innovation,and optimizing the living environment in rural areas.So as to create a distinctive brand,strengthen the cultural-tourism integration,form specialized talent pools,capitalize on the“silver-hair economy”,bolster inter-regional tourism collaboration,and enhance visibility online etc.It is conducive to the sustainable develop-ment of rural immersive tourism.

关 键 词：文旅融合 沉浸式旅游 新型农村经济 

分 类 号：F592.7[经济管理—旅游管理] F327[经济管理—产业经济]