弹幕情感特征对科技类视频流行度的影响研究  

Research on the Influence of Emotional Characteristics of Bullet-screen Comments on the Technology Video Popularity

作　　者：黄碧滢 吴冰[1] Huang Biying;Wu Bing(School of Economics and Management Tongji University,Shanghai 200092)

机构地区：[1]同济大学经济与管理学院,上海200092

出　　处：《情报探索》2023年第10期1-7,共7页Information Research

摘　　要：[目的/意义]旨在探究民众对科技类视频的关注焦点,在丰富学界关于视频流行度研究的同时,也为视频创作者优化制作策略提供借鉴。[方法/过程]考虑到弹幕中隐含的观众情感可能会影响视频的流行度,本文以弹幕情感特征为出发点,探究影响科技类视频流行度的因素。[结果/结论]视频播放量、评论量、弹幕量和中性情感比例对视频流行度有正向影响,而负向情感比例对视频流行度有负向影响。[Purpose/significance]This paper aims to explore the public’s concerns of technology videos to enrich the academic researches on video popularity and provide references for video creators to optimize production strategies.[Method/process]Considering that the viewer emotion implied in bullet-screen comments may affect the popularity of videos this paper takes the emotional characteristics of bullet-screen comments as the starting point to explore the factors that affect the popularity of technology videos.[Result/conclusion]The amount of video playback the amount of comments the amount of bullet-screen comments and the proportion of neutral emotion have a positive effect on the video popularity while the proportion of negative emotion has a negative effect on the video popularity.

关 键 词：弹幕情感特征 科技类视频 视频流行度 影响因素 

分 类 号：G206[文化科学—传播学]