公共图书馆视频网站信息服务现状研究——以哔哩哔哩平台为例  

Study on the Current Situation of Information Services on Video Websites in Public Libraries:Case Study of Bilibili

作　　者：张宗中 刘敏榕[1] 陈振标[1] Zhang Zongzhong;Liu Minrong;Chen Zhenbiao(Fuzhou University Library,Fuzhou Fujian 350108)

机构地区：[1]福州大学图书馆,福建福州350108

出　　处：《情报探索》2023年第10期90-97,共8页Information Research

基　　金：2018年度教育部人文社会科学研究一般项目“高校图书馆创客空间知识服务模式与实证研究”(项目编号:18YJA870007)成果之一。

摘　　要：[目的/意义]通过对哔哩哔哩公共图书馆账号运营状态的调研,对其各项视频指标进行分析总结,挖掘影响公共图书馆在哔哩哔哩平台服务运营状况的因素。[方法/过程]以知识文化讲座、阅读推广、宣传营销、服务信息等视频类别作为投入指标,粉丝数,点赞数,分享数作为产出指标,运用数据包络分析方法构建效率评价体系。[结果/结论]公共图书馆哔哩哔哩账号存在运营重视度不足,平台定位不清等问题。针对上述问题,提出了公共图书馆应结合平台特点构建多层次的运营体系,充分利用馆内资源,注重账号品牌建设的相关举措,以此更好的为社会和公众服务。[Purpose/significance]To analyze and summarize the video indicators of the Bilibili public library account by investigating its operation status and to explore the factors affecting the operation status of public library services on the Bilibili.[Method/process]Using video categories such as knowledge and culture lectures reading promotion publicity and marketing and service information as input indicators and the number of fans likes and shares as output indicators and uses data envelopment analysis method to construct an efficiency evaluation system.[Result/conclusion]There are some problems such as insufficient attention to the operation of Bilibili public library accounts and unclear positioning of the platform.In response to the above problems this paper proposes that public libraries should build a multi-level operation system with the characteristics of the platform make full use of the library’s resources and focus on the initiatives related to account branding so as to better serve the society and the public.

关 键 词：公共图书馆 哔哩哔哩 阅读推广 信息资源服务 

分 类 号：C289[社会学]